Aerva Wins Gold in Digital ScreenMedia Crown Awards for Interactive Campaign of Taco Bell Product Launch

The Digital Screenmedia Association (DSA) has announced the winners for the DSA Crown Awards, which recognizes excellence in digital out-of-home content.

Aerva’s software platform, AerWave, for social media and digital out-of-home was used to kick-off a 5-week Taco Bell campaign to allow users to send their picture to the digital billboard in Times Square, NY. Taco Bell’s team also uses Aerva’s moderation engine to filter photos.

Acceptable pictures of users’ expressions when they taste the new product, Cool Ranch Doritos Taco, with Twitter hashtag #wow and #coolranchdlt or #duh #coolranchdlt are viewed and approved for display on the Clear Channel digital billboard.

The DSA Crown Awards ceremony was held at the Hard Rock Cafe Times Square in New York on Nov. 6 following the first day of Customer Engagement Technology World.

Aerva Integrates Social Media and User Generated Content into the Ad Club’s 53rd Annual Hatch Awards at Boston’s House of Blues

#Hatch100: Aerva Powers The Ad Club’s Social Media Crowdsourcing of New England’s Top Creative Talent

Aerva was proud to power the Ad Club’s crowdsourced creative influencer campaign leading up to the 53rd Annual Hatch Awards. Aerva’s social media-to-digital display integration platform allows for the easy and safe collection, moderation and digital publishing of nominations for New England’s most influential creative talents.

Aerva powered multiple campaigns in conjunction with the Ad Club to increase interactivity and audience engagement before, during and after New England’s marquee creative marketing event.

The Hatch Awards annually brings together the creative community for a night honoring creative excellence in the region. In preparation for this year’s Hatch Awards, and in celebration of The Ad Club’s 100th Anniversary in Boston, the Ad Club will honor the Top 100 Creative Influencers in New England at the event. The Top 100 Influencers are being collected through a public social media campaign via Twitter: #Hatch100.

The question is simple: How were you hatched? Who influenced you in your career, and continues to influence you daily? It might be a past creative director, or a new film director; an editor or a photographer.

With this question in mind, participants can nominate those individuals who personally influenced their careers or continue to help their ideas hatch by posting their nomination on Twitter using #Hatch100, with full contest details and a live feed of the nomination tweets (powered by Aerva’s cloud-based social media integration platform) found on the Hatch Awards site

Aerva was honored to attend the 53rd Annual Hatch Awards alongside Boston’s most talented AD Execs. The award ceremony, held at the House of Blues, was filled with excitement, including Aerva’s own Pic2Screen and AerTweet running centerstage on a giant LED wall as well as a live performance from The Beat Drops, an awesome photo-booth, and excellent food & beverages!

Auckland Museum Selects Aerva to Drive Museum Video Wall and Patron Communications

Auckland Museum, established in 1852, and attracting 700,000 isitor yearly to this iconic New Zealand site, is well-known for the quality of its displays and visitor interface.

Recently the museum installed informative digital displays for visitors and also added a 16-panel video wall, both powered by Aerva’s technology and installed by NGage Media of New Zealand.

The museum wanted to create a very attractive and inviting space to a complement its excellent collection. Real-time information for visitors with lobby displays and immersive, massive video walls were all driven by AerWave softwaredeveloped by Aerva, Inc.

“Our main priorities were price point, advertising potential, flexibility and ease-of-use,” says marketing executive Andrew Wright.

Ngage recommended the museum use state-of-the-art AerWave software for its fully web-based digital signage platform that allows for real-time data feeds and supports the use of many different media options – video, audio, images, Flash files and more.

Content can be modified and updated by staff (the software is very user friendly), enabling up-to-the-minute information to be disseminated directly to visitors.

Security was another priority for the museum and found Aerva’s solution to be the best in the industry. The museum installed eight large information screens behind ticket desks, frequently updated with information pertinent to the visiting public.

“Our marketing team uses the screens for pricing display and descriptions of various packages available for purchase by our visitors,” says Andrew Wright.

In the southern entrance/atrium a 16-screen video wall is used to share imagery about the museum’s programmes, exhibitions and events, as well as graphics for commercial events.

“Auckland Museum has raised the bar for all museums and visitor destinations with their use of immersive content on very large video walls and creative layout of screens. Aerva is proud to provide our powerful software that integrates real-time data and social media with any type content on any type of displays,” explained Sanjay Manandhar, CEO of Aerva, Inc.

Aerva Wins DOOH Award from MediaPost

MediaPost created the Digital Out-of-Home Awards to honor the most innovative and effective advertisements in digital-out-of-home media with Aerva taking home the award for its Taco Bell Interactive DOOH campaign for a very successful product launch of Cool Ranch Doritos Locos Tacos. AerTweet by Aerva allowed users to tweet photos with #CoolRanchDLT and either #Wow or #Duh when tasting Cool Ranch tacos. 

Aerva’s technology drove the digital billboard in Times Square where user’s submissions were displayed after Aerva’s moderation engine approved the pictures, tweets and avatars. Users receive a shareable Digital Keepsake image as well as a link to a Gallery of Keepsakes.

By the time a Digital Out-of-Home Awards entry reaches the winner’s circle, it has survived two rounds of judging.
The judging panel consists of experts from the fields of advertising, marketing, digital technology and outdoor media.

2013 Digital Out-of-Home Awards Jury

Alan High
President & General Manager, Spectacolor & Malls, ClearChannel Outdoor

Barry Frey
President & CEO, Digital Place-based Advertising Association (DPAA)

Benjamin Weisman
SVP Creative Innovation, MRM

Cliff Marks
President, National CineMedia (NCM)

Conor Brady
Chief Creative Officer, Huge

Dave Yacullo
CEO & President, Outdoor Media Group, Outdoor Media Alliance, Outdoor Imaging

David Krupp
President US, Kinetic Worldwide

Ellen Oppenheim
Founder, Oppenheim Media Consulting

Joe Mandese
Editor-in-Chief, MediaPost

Mary Forrest
Chief Strategy Officer, Protagonist

Michael Ventura
Founder & CEO, Sub Rosa

Mike Bloxham

Mike Cooper
CEO USA, Rapport Worldwide

Patrick O’ Hare
SVP, Head of Strategy, Carat USA

Ray Rotolo
COO, Posterscope

Ricardo Rojas
CEO, Big Bang

Stephen J. Freitas
Chief Marketing Officer, Outdoor Advertising Association of America

Tony Jarvis
Principal, Olympic Media Consultancy

Clear Channel Spectacolor and Aerva Let Users Share onto Times Square Billboards

Combined Solution Provides Brands New Ways to Engage Users in World’s Most Famous Square

NEW: Check out the Keepsake Gallery and send in your own photo!

No place on the planet offers experiences quite like Times Square which offers intense digital engagement on outdoor digital displays. Aerva and Clear Channel Spectacolor launch an ongoing campaign of Aerva’s Picture-to-Screen technology that Aerva first introduced in Times Square to Spectacolor’s client, Kodak, four years ago. Since then the two companies have collaborated on a number of interactive campaigns for a number of brands, giving them the opportunity to connect with end users through the Spectacolor billboards and Twitter, Facebook, photos and other User Generated Content (UGC). The companies have worked together to produce campaigns for Beats by Dre, Glidden Paints, Kodak, Maybelline New York, Mini Cooper, Taco Bell and others.

Aerva’s platform and various applications will allow users that are passing by in Times Square and those that are looking to interact with the Spectacolor’s screens themselves using their mobile devices or social media handles. Aerva is driving two of Spectacolor’s digital displays in Times Square with Picture-to-Screen application, which allow users to send an image via email to and optionally put a short caption on the Subject Line of the email. Aerva technology will allow the moderator to filter all user-generated images and text before sending it to the digital displays. The service will be receiving users’ images continuously, but will be shown on the two Spectacolor billboards a few times per hour.

“Aerva offers a flexible, complete solution, with world-class experience in executing complicated campaigns flawlessly. When clients have a specific request, Aerva can mold their platform and solution to fit the needs. We have to be spot on with costs and timing and Aerva is great at responding to both. The collaboration on Picture-to-Screen is an ongoing campaign to showcase brands, agencies and end-users what is possible in Times Square and beyond,” explained Mike McGraw, VP Creative and Marketing Services, Clear Channel Outdoor – Spectacolor Division.

The digital-out-of-home display (DOOH) market has shifted drastically in the past 3 years. Where once social interaction and customer engagement was seen as a novel approach, today it is a necessity. Aerva and Spectacolor offer a full solution for integrating social media and UGC into digital displays. Aerva provides the hardware, software platform, Picture-to-Screen widgets and tools, and monitoring: everything needed to provide a seamless experience for brands looking to engage customers.

Powerful Tools for Digital Signage
Aerva’s core products provide marketers and advertisers with a simple interface for creating and managing programming on digital screens, no matter their size. Because Aerva is cloud-based and connects the screens to the Internet, marketers can make changes on the fly and apply Aerva widgets to run programs ranging from providing news and weather to running live surveys, displaying tweets and digital photos.

“Reliable, full-platform offerings are core to what we develop at Aerva,” said Sanjay Manandhar, CEO, Aerva. “Our goal is to provide brands with the best possible way to connect their consumers with digital displays, mobile and social media. Working with Spectacolor, we can offer those solutions in the most exciting, impactful locations.”

A Sample Campaign
With Spectacolor and Aerva, brands have the opportunity to engage consumers on a scale and at a visibility once thought unattainable. The flexible platform offers advertisers and marketers technical support as well as the opportunity to:

  • Incorporate UGC into world-class displays in Times Square
  • Engage customers directly despite a crowded, competitive marketplace, both on the screens and online
  • Gain full campaign support from concept development
  • Measure the results through an advanced metrics dashboard.

About Clear Channel Spectacolor
Clear Channel Spectacolor is the US market leader in spectacular sign displays and a division of one of the world’s leading outdoor advertising company, Clear Channel Outdoor (NYSE: CCO), which has close to one million displays in over 50 countries across 5 continents. Offering innovative out-of-home marketing resources in major pedestrian destinations such as Times Square and The Las Vegas Strip, Clear Channel Spectacolor’s inventory includes: spectacular billboards, time-based video screens, wallscapes, sky murals, unique ad panels and experiential marketing events. In-house creative services and start-to-finish project management assist marketers in producing high-impact executions for a growing on-the-go audience. Spectacolor was established in 1976. More information may be found by visiting

About Aerva
Aerva enables real-time interactivity between mobile, social media applications and digital display networks, whether those are outdoor, place-based or enterprise. Aerva platforms offer a suite of software and services for creating, managing, delivering compelling content and experiences across digital media channels. Find Aerva online at
Contact: Jeannette Hon
Aerva, Inc.
(877) 777-9910 x91

Inaugural #TimesSquareYearbook Recognizes Students With Aerva Pic2Screen

Get Schooled, Taco Bell Foundation for Teens & Viacom shine the spotlight on students

OMG Girlz, Nat Wolff and Diggy Simmons among current high school graduates recognized in Times Square.

On June 12, high school students from around the country will be showcased via Aerva Pic2Screen on a digital billboard in Times Square — the world’s busiest intersection — to raise a spotlight on hard-working American high school students. The students hail from 44 states and many are the first in their family to graduate. Among those highlighted are Get Schooled celebrity ambassadors Nat Wolff, Diggy Simmons, and the OMG Girlz, all of whom earned their high school diplomas this year.

The #TimesSquareYearbook is sponsored by the Taco Bell Foundation for Teens, Viacom and Get Schooled. #TimesSquareYearbook Event Partners are Go West Creative and Aerva.

“We often celebrate the effort and accomplishments of the nation’s best athletes, musicians and actors. Today, we are celebrating the hard work of America’s students,” said Marie Groark, executive director of Get Schooled. “Get Schooled is proud to join the Taco Bell Foundation for Teens and Viacom in putting the spotlight on the young people who will determine America’s future path.”
Right: Video of the Get Schooled #TimesSquareYearbook campaign.

The #TimesSquareYearbook recognizes the role young people have played in reaching this year’s record-breaking national high school graduation rate by putting their name and photos in lights. According to the U.S. Department of Education, the nation’s graduation rate is now the highest it’s been since 1974. This year, America’s Promise reported that the national high school graduation rate increased 6.5 percentage points since 2001 to 78.2 percent.

More than 1,000 students tagged photos on Instagram, posted comments on the Get Schooled discussion board or submitted photos for the billboard via Twitter. Get Schooled selected 500 photos for the digital #TimesSquareYearbook based on the student’s stories and pictures. Each student will also receive an e-mail photo of their image in Times Square through Aerva’s Keepsake system which they can share on Twitter and Facebook. Students featured in the #TimesSquareYearbook include the following members of Class of 2013:

— “I finally did it! I have a bright future ahead of me now, and I know I
can accomplish anything,” Iliana, Lyndon B. Johnson High School, Austin,

— “Graduated yesterday! Feels good to be the first one in my family to
graduate. Class of 2013 we did it!:),” Angelica, West Jordan High, West
Jordan, UT.

— “I made the promise to graduate and I did on Saturday, May 25th, 2013!,”
Amanda, Harlem High School, Machesney Park, IL.

The #TimesSquareYearbook will be visible in Times Square on June 12, 2013 from 1:00 PM to 2:00 PM. Photos will be available on after the event.

The #TimesSquareYearbook is part of “Graduate for Mas,” a partnership between the Taco Bell Foundation for Teens, and Get Schooled. Since its launch earlier this year, nearly 11,000 students have made a promise to graduate. To find out more go to: Get Schooled or its partners, Viacom, and Taco Bell Foundation for Teens.

#EverywhereUR AerTweet Campaign in Celebration of Advertising Week 10th Anniversary

#everywhereUR Spotlights the Power of Out of Home Advertising


Outdoor Advertising Association of America (OAAA), Aerva, and others support the #EverywhereUR OOH campaign that runs in New York. The interactive campaign coincides with Advertising Week celebrating its 10th anniversary.

This ubiquitous OOH campaign was integrated with mobile elements using Twitter via AerTweet and Pic2Screen powered by Aerva. Viewers were invited to snap a photo and have their image appear in Times Square – then, their image on the Times Square billboard will be sent back as a keepsake photo for the user to share and view in the keepsakes gallery.

As part of the annual Advertising Week held in New York from September 23 – 27, the Outdoor Advertising Association of America (OAAA), along with OOH media companies, has launched a campaign that highlights the effectiveness of out of home (OOH) advertising and its influential relationship to social media. A network of more than 2,500 billboards across the country is proving to the American public that OOH advertising is “EverywhereUR.”

“OOH is the perfect medium to allow advertisers to engage with the public because it is everywhere you are, reaching consumers where they spend more than 70 percent of their waking hours – outside of the home.” said Nancy Fletcher, OAAA president & CEO.

The campaign allows Americans everywhere to have their personal photos featured on a digital billboard in Times Square and then captured for posterity. The public is urged to snap a photo and tweet it using the hashtag #everywhereUR. The photos will be filtered by the hashtag, censored for appropriate content, and have a chance to appear as a photo reel on a digital billboard in Times Square. The images will be captured by cameras and sent back to the sender’s Twitter account, giving them a keepsake of their personal image on a prominent Times Square billboard.

“The proliferation of social networks has taken OOH to new heights, positioning the medium to emerge as a key advertising option that amplifies integrated marketing campaigns,” added Fletcher. “Through this campaign, we hope social media users enjoy seeing themselves in the bright lights of Times Square, and we hope advertisers see the effectiveness and versatility of America’s OOH network.”

The #everywhereUR campaign began soliciting photos and participation the week of September 16 and goes live marking the kick off to the 10th Annual Advertising Week. The seamless technology that allows the public to participate in this interactive OOH campaign was donated by Aerva, a digital signage technology firm that enables realtime interactivity between mobile applications and OOH.

“Everyone is mobile these days,” said Sanjay Manandhar, Aerva CEO. “It is for this reason the trend in advertising today is interaction with the public via mobile applications. When we engage users, the ad becomes meaningful. Social engagement also allows us to broaden the scope of measurement, helping advertisers to more closely define their audiences and ad placement.”

Production for billboards and other OOH formats was donated by Circle Graphics, one of the world’s largest producers of large-format graphics. The #everywhereUR campaign features art from Toronto-based artist Jazzberry Blue. The self-taught traveling artist uses a combination of bold color palettes and geometric figures in his art.

Show Love for Mom with Free Aerva NYC Pic2Screen Keepsake

View the Aerva NYC Keepsake Gallery

Celebrate Mother’s Day by showing your love for Mom on a Times Square billboard and receive a free keepsake photograph to save or share on Twitter and Facebook.

Mother’s Day is a celebration honoring mothers and motherhood, maternal bonds, and the influence of mothers in society.

With Aerva’s NYC Pic2Screen “Share your love for Mom” campaign, anyone can email or tweet a picture with @AervaNYC which shows up on the Clear Channel Spectacolor board in Times Square and receive a free keepsake photo.

Aerva’s Keepsake gallery allows you to easily find and share your keepsake photo with friends and family via Facebook and Twitter.

No place on the planet offers experiences quite like Times Square which offers intense digital engagement on outdoor digital displays.

Aerva and Clear Channel Spectacolor launch an ongoing campaign of Aerva’s Picture-to-Screen technology that Aerva first introduced in Times Square to Spectacolor’s client, Kodak, four years ago.

Since then the two companies have collaborated on a number of interactive campaigns for a number of brands, giving them the opportunity to connect with end users through the Spectacolor billboards and Twitter, Facebook, photos and other User Generated Content (UGC).

The companies have worked together to produce campaigns for Beats by Dre, Glidden Paints, Kodak, Maybelline New York, Mini Cooper, Taco Bell and others.

Aerva’s Keepsake Platform is used to capture images of the user-generated photos as displayed on the billboard and used in a searchable and shareable Keepsake image gallery—an ideation that Aerva popularized since it unveiled the Keepsake Platform in 2010.

Sports Club/LA Taps Aerva for Digital Display Network Across the USA

Sports Club/LA is a collection of seven luxury health, sports and fitness complexes located in some of the country’s most exciting and vibrant cities. These unrivaled urban clubs offer their members stunning amenities, award-winning programming and cutting-edge technology, all of which create an experience unlike anything in their industry.

With the power of AerWave, Sports Club/LA is able to display time-sensitive announcements, promote in-club campaigns, and bring dynamic content to members via AerTweet for streaming Twitter content, health and fitness RSS feeds, posting information and QR codes, video, real-time weather and more.

Sports Club/LA needed a technology-driven solution to eliminate paper marketing materials as well as the ability to centrally control content being pushed to multiple screens across their seven locations – including display schedules, social media integration, and dynamic content creation.

Aerva’s technology has enabled Sports Club/LA to remotely manage screens with custom content and layout, social media components, real-time operational announcements and other streaming feeds. In addition to the Club installations, AerWave has been used for offsite events such as the Life is good Festival allowing Sports Club/LA to show Twitter via AerTweet.

Sports Club/LA installations combine the technology of digital signage, the excitement and flexibility of social media, and the visual appeal of custom branding to deliver a powerful viewer experience.

“We are continuously exploring ways to enhance our Clubs and our Members’ experiences. From dazzling four-panel 60-inch LCD monitors to a planned seven-foot tall LED screen outside of our Lincoln Square location in New York City, Aerva’s cutting-edge technology has been a tremendous addition to our state-of-the-art health and wellness Clubs, It’s revolutionized how we communicate to our Members – both in design and in responsiveness.” said Teresa Coffey-Gordon, CMO of Sports Club/LA.

Aerva to Drive State-of-the-Art LED Display at Fountain Square

Fifth Third Bank and the Cincinnati Center City Development Corporation (3CDC) have joined forces to install a new state-of-the art LED video display driven by Aerva’s AerWave digital signage technology.

In 2006, 3CDC picked Aerva to drive its very first digital LED display after the $48 million renovation of Fountain Square—and Aerva’s technology continues to drive the newly installed LED display.

The purchase of the new display, through an exclusive sponsorship agreement with Fifth Third Bank, has been in the works for about a year. The new 16mm surface mount display will offer unparalleled viewing angles and clearer, crisper image quality than the traditional lamp LED and is matched by Aerva’s AerWave v4.8, which is used by the outdoor and place-based industry to manage high-profile, large-scale networks reliably and securely.

The new higher resolution video display boasts 470,000 pixels and more than three times the amount of the original Fountain Square LED video display. At 30.5’ high by 42.5’ wide, the new display is similar in size to the original one but the space along the bottom of the board currently occupied by sponsor panels will be actual video display on the new board.

“Fifth Third Bank was a mere 13 years old when the Tyler Davidson Fountain was dedicated in 1871,” states Mike Michael, President and CEO of Fifth Third Bank, Greater Cincinnati. “Today, Fountain Square has become the heart of our City, an epicenter of civic, social, and commercial life and the front yard of Fifth Third’s headquarters. We’re proud to be partnering with 3CDC and Aerva to present a modern, state-of-the-art LED screen and high-definition viewing experience for those who live, work and visit our home town.”

John Fox, 3CDC’s Vice President of Events & Programming, said, “Aerva’s innovative technology platform with real-time interactivity from users in the Square, from social media, have been noteworthy in the industry. Now we believe the new display can fully take advantage of Aerva’s capabilities and showcase a world-class public display to our community.”

Fox worked with Wrightson, Johnson, Haddon & Williams, a Texas-based scoreboard and video consulting firm, to procure bids from seven U.S. outdoor display manufacturers, ultimately deciding upon LSI Industries, established in 1976 and headquartered in Cincinnati.

“We are pleased to extend our seven-year relationship with 3CDC into the next phase for Fountain Square and appreciate the validation of our technology by renewal of the software to drive the new display,” remarked Sanjay Manandhar, CEO of Aerva Inc. of Cambridge, MA.

AerWave software also manages schedules of ads, user-generated-content (UGC) and call-to-action as well as management of TV insertion using Aerva’s RS232 Control module. During special events where AerTweet, Pic2Screen or other social media and mobile widgets developed by Aerva are used, Aerva’s moderation Web Interface allows Fountain Square staff to approve or reject UGC.

The network management and application management is hosted in the Aerva cloud so Fountain Square can keep its server resources to a minimum. 3CDC uses AerWave to broadcast event graphics and live feeds during programming on the Square, to show Reds and Bengals games during tailgate parties, and to promote other non-profit events and productions around downtown.

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Taco Bell Selects Aerva for Social Media-to-Digital Billboard Product Launch Campaign

Taco Bell has once again selected Aerva to launch the social media and digital out-of-home campaign for this year’s new product launch Cool Ranch Doritos Locos Tacos, which was announced via social media one-day early on March 6, 2013.

On March 5, 2013, Aerva’s software platform, AerWave, for social media and digital out-of-home was used to kick-off a 5-week campaign to allow users to send their picture to the digital billboard in Times Square, NY. Taco Bell’s team also uses Aerva’s moderation engine to filter photos.

Acceptable pictures of users’ expressions when they taste the new product, Cool Ranch Doritos Taco, with Twitter hashtag #wow and #coolranchdlt or #duh #coolranchdlt are viewed and approved for display on the Clear Channel digital billboard.

Once approved an automatic Twitter response from Aerva’s system is sent to the user to ask for permission for use on the billboard. Aerva’s Keepsake Platform is used to capture images of the tweeted photos as displayed on the billboard and used in a searchable and shareable Keepsake image gallery—an ideation that Aerva popularized since it unveiled the Keepsake Platform in 2010. Aerva executed this campaign with creative input from Digitas, the digital agency of record for Taco Bell.

In March 2012, Aerva helped execute the social media and digital out-of-home campaign for Doritos Locos Tacos, the most successful product in Taco Bell’s history. The most appropriate tweets were shown on two digital billboards, in Times Square and on Sunset Blvd, after receiving user’s permission.

According to Taco Bell, Doritos Locos Taco has sold more than 350 million Nacho Cheese tacos since the launch a year ago, and the tacos are credited with raising same-store sales 8% for the year at the 5,600-unit chain (with just 10 months of sales in 2012)—far ahead of most other major fast-food chains. Restaurant industry analysts say the line has already become a mega-franchise — with just one product.

Sales were so big, Taco Bell added 15,000 restaurant jobs in 2012, according to Taco Bell CEO, Greg Creed. Partner PepsiCo, maker of Doritos, had to add lines at its factories to meet demand.

The positive user response of Doritos Locos Tacos product launch campaign influenced the targeted demographics who are very social media savvy and took special interest in seeing their tweets on digital billboards. It appears, this year, social media is abuzz after months of building anticipation for the new Cool Ranch Doritos Locos Tacos and the campaign to see fans’ pictures from Twitter or Instagram on giant digital billboard in Times Square will only add to the buzz and market success for Taco Bell.

Silicon Dragon Hong Kong Features Aerva AerTweet on LED Wall

Silicon Dragon Hong Kong kicked off at Cyberport HK with a streaming Twitter feed of #SiliconDragonHK running on erva’s AerTweet widget.

AerTweet was shown on stage on a large LED wall as the presentations and panels took place, allowing the audience to send in their comments and questions.

Silicon Dragon Ventures was formed in 2010 as a venture capital and entrepreneur network spanning the leading Silicon Valleys of the world from Sand Hill Road to Tsinghua in Beijing to Yangpu in Shanghai to Fusionopolis in Singapore to Whitefield in Bangalore and Silicon Alley in New York.

Through news, events, consulting and research worldwide, Silicon Dragon provides unique insights and a grass-roots framework to better understand and evaluate the world’s innovation centers from a global perspective.

The 10,000-strong Silicon Dragon network includes entrepreneurs, executives of emerging companies, deal makers, venture capitalists, angel investors, investment bankers and legal, accounting and management consulting practitioners.

This network encompasses a broad spectrum of market sectors internationally in clean energy, bio-medical, cloud computing, gaming, e-ecommerce, social networking, luxury brands and retail.

The technology behind AerTweet is designed to support high profile campaigns flawlessly. Aerva allows marketers to moderate tweets, detect fraud, rank retweets, report metrics and display tweets through a number of custom parameters allowing for many animation and style options.

The next event in the Silicon Dragon series will take place in Beijing.

Fritz Demopoulos, Founder, Queen’s Road Capital & Co-founder,; Melissa Guzy, Managing Partner and Founder, Arbor Partners Asia; Richard Chan, Managing Partner, Ironfire Angel Fund; Nisa Leung, Partner, Qiming Ventures; Anna Lo, Partner, Softbank China & India; Yat Siu, Founder & CEO, Outblaze Ltd.; Vicky Wu, Co-Founder, ZaoZao; Anthony Zameczkowski, Head of Music, YouTube Asia Pacific; Ted Lai, Executive VP-Asia, BBC Worldwide / Co-Founder, AngelVest; Egidio Zarrella, Clients & Innovation Partner, KPMG; Rebecca Xu, Co-founder & Managing Director, Asia Alternatives; Tytus Michalski, Managing Director, Fresco Advisers; Thomas Britt, Corporate Partner, Debevoise & Plimpton

Rebecca Fannin, Founder/Author, Silicon Dragon / Contributor, Forbes; Thomas Crampton, APAC Social Media Director, Ogilvy & Mather; Frederik Balfour, Asia Correspondent, Bloomberg BusinessWeek; Napolean Biggs, Founder & Host, Web Wednesday / MD, Inspire Digital Asia

Citi Performing Arts Center Selects Aerva to Drive Digital Screen Network

Citi Performing Arts Center is one of the nation’s foremost nonprofit performing arts institutions. As guardian of historic venues—the Wang, Shubert, and Emerson Colonial theatres—Citi Performing Arts Center is the heart of Boston’s Theater District.

Citi selected Aerva to broadcast information about the performances on their stages and add vibrancy to the area, the Citi Center has invested in state of the art digital assets. These include 13 interactive displays throughout their campus including 2 digital marquees, 10 indoor digital displays and 1 outdoor display.

Originally, the Center’s staff had to log into 5 different signage systems to manage daily content changes. These systems varied in support for web-based access and file types, making the process very time consuming. Not surprisingly, the visual on-screen content also lacked consistency and clarity.

As programming expanded and new venues were added, Citi Performing Arts Center staff knew it needed a more comprehensive system, exhaustively researching and evaluating available marketplace software systems and including AerWave. Ultimately, Aerva outperformed based on many criteria and was selected as the best integrated solution for all 13 screens.

“It is a pleasure to discover, evaluate and invest in a system like AerWave to manage our disparate display systems. As a result, the time to manage our content, which changes daily, has resulted in significant efficiencies. In addition, Aerva can drive any type of screen, in any orientation, and has innovative interactive applications that others in the marketplace do not,” according to Travis Farrenkopf, Senior Manager of Design & Emerging Technology.

“We are excited about the addition of our new digital signage network across the Citi Performing Arts Center campus” said Josiah Spaulding, President and CEO. “The new displays at our theatres give us the ability to enhance the patron experience and enhance onsite branding presence. The ability to showcase dynamic content such as social media feeds, news, weather, wayfinding, and videos has also increased the potential of ancillary revenue streams.”

“Citi Performing Arts Center is a stalwart in the Boston theatre and entertainment market and at the cutting edge of blending technology into beautiful, historic landmarked theaters. We are pleased that this renowned institution has selected Aerva to help manage its disparate screen types with different orientations, while also adding social media and mobile content so patrons can interact with the screens,” remarked Sanjay Manandhar, CEO of Aerva.

Aerva to Partner With Ngage Media in Australia/New Zealand

Aerva, Inc., leading software company for digital display networks and customer engagement technologies, has partnered with Ngage Media to develop the Australia and New Zealand market for digital display networks, for screens indoor, outdoor and within the enterprise.

“Australia and New Zealand are latent markets that are ready to explode in areas that Aerva serves. It is, therefore, timely and a strong commitment on our part to partner with a media market leader, like Ngage Media, which is part of the Image Centre Group,” according to Sanjay Manandhar, Founder and CEO of Aerva.

After many years of due diligence, Ngage Media picked Aerva. “The Aerva platform is the most innovative and flexible we have found in the market,” said Alan Nicholas, Director of Ngage Media. “Aerva technology is entrusted by very influential companies, brands and even the US Navy, for its scale, security and seamless integration with mobile and social media — the depth and breadth of Aerva’s offering is very impressive and will be welcome introduction to the Australia market.”

Going forward, Aerva will collaborate with all digital out-of-home and multi-channel campaign projects in Australia and New Zealand with Ngage Media from retail, corporate, outdoor to government involving all aspects of digital communication including mobile and social media and digital displays.

About Aerva
Aerva is a technology company that enables real-time interactivity between mobile, social media applications and digital display networks (outdoor, place-based or enterprise).

Aerva platforms offer a suite of software and services for creating, managing, delivering compelling content and experiences across digital media channels. Aerva is a private company headquartered in Cambridge, Massachusetts, USA.

About Ngage Media
Ngage Media is a full service digital signage company that provides turnkey solutions to a wide range of retail networks across New Zealand and Australia.

With 10 digital networks and over 1000 digital screens in New Zealand they are the largest digital out of home provider in the country. The company is a part of the Image Centre based in Auckland and has recently launched offices in Sydney and Melbourne, Australia.

Media Contact:
Jeannette Hon

Media Contact:
Sarah Boles

Ngage Media Event – Cutting Through the Digital Landscape

Bringing together existing technologies in a way that creates explosive and penetrating marketing campaigns is where the world is headed – this was the focus of Ngage’s event Cutting Through the Digital Landscape. More than 200 people were drawn to The Cloud on Queen’s Wharf, browsing the latest technology in digital signage on display (including Samsung’s super cool transparent screen) and listening to the panel of industry speakers. 

Ngage Media has positioned itself as an industry leader in the digital signage market, becoming a portal for the interaction of digital signage, social networking and mobile phones. This combination creates more effective marketing tools – and this integration of technology is allowing a sort of creativity that hasn’t been possible before.

Sanjay Manandhar, the keynote speaker, is founder of Boston-based software platform Aerva. Ngage Media has the exclusive license for the New Zealand, Australian and Pacific markets.

Manandhar has so far pulled off some huge campaigns, like Taco Bell’s Doritos Tacos Locos product launch. Recruiting hometown “tweet-offs,” they posted people’s tweets and avatars on a digital billboard promoting the product. That campaign boosted the new item to become the company’s #1 product in just three weeks – an item that sells for only US$1.49. The secret was using the right tool for the right demographics – Twitter – and the key result was people sharing allowing\ exponential growth.

Manandhar said everything will be connected to everything, digitally, so innovation is key. “You’ve got to keep innovating; if you don’t, you’re dead,” he said. A point that Vodafone’s Jeff Hazell also touched on, saying that very soon, there will be more machines connected to the internet than people. Machine 2 Machine or M2M is one of the fastest growth categories for the telco.

Manandhar believes that looking forward is important, but a big shift can come fast and ruthlessly, and you’ve got to be astute in keeping an eye on what consumers are doing. In stark contrast to a decade ago, consumers are driving change, and end user experience will drive the dollars. And finally, he said the rules are now different – only the most nimble players will set the stage – he cited Obama’s success in the US presidential campaigns down to his relentless use of social media compared with Romney’s primarily TV-based campaign.

Other speakers last night Mike Hutcheson, executive director of the Image Centre Group, Steve Simms, co-founder of Tomizone and Jeff Hazell, business propositions manager at Vodafone, all proclaiming the imminent move of society to a completely mobile world and the necessarily creative advertising opportunities that this will bring.

Co-founder of Tomizone Steve Simms spoke about the smarter ways marketers are interacting with consumers. Vending machines can be interconnected with advertising systems, through display screens offering downloadable content. Airports are using free wi-fi to create personalised ads for users. And in the future, everything will be done in a mobile world.

Jeff Hazell, business propositions manager at Vodafone, said communication is changing beyond recognition. Today’s consumer, ensconced in a mobile world, is more impatient, more informal and more aware of choice. The impact on business is that it has turned it upside down – forget bookstores and CD stores, the new imperative is to go mobile with web-based content.

Ngage’s brand new app, BOXT, was also launched at the event. The app is both a powerful tool for marketers and consumers – location-based technology connects users to the retailers they see around them, in the moment.

Aerva at Ad Tech NY

About ad:tech
For more than ten years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 10 shows in 7 countries, ad:tech’s globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere.

As the digitization of media continually redefines the business of marketing, it is ad:tech’s mission to provide brand advertisers, agencies, portals, online publishers and technology providers an unparalleled forum – one that supports the exchange of ideas, experiences, new practices, emerging models and expert opinion. That’s why every ad:tech conference features a balanced blend of:

-Keynote speakers sharing frontline experiences and an executive level perspective
-Expert-led session discussions focusing on best practices and opportunities
-Hands-on workshops delivering immediate, take-away value

Advanced Video Integration: Making TV, YouTube, DOOH & More Work Together

Key Takeaways:

Understand how and when to integrate various video assets for the greatest campaign impact
Learn about the pros and cons of different video platforms from the perspective of audience and ROI
Assess whether your video strategy should include premium content, UGC, branded entertainment, or all of the above

Marketing Master:
Amber J. Lawson
Founder, Transforming the World through Comedy and Partner – The Opportunity Management Company


San Tong
Social Media Relationship Manager – Rubin Postaer and Associates

Paul McClay
VP, Strategy & Media – Definition 6

David Segura
CEO & Founder – Giant Media

Sanjay Manandhar
CEO – Aerva

Aerva Interactivity for Clear Channel France at the University of MEDEF

Clear Channel and Aerva created buzz around Play Totem, a 65 inch LCD portrait mode display, at a recent event in France at University of MEDEF. Aerva developed a digital application to survey business leaders on the theme of “business and digital.”

The questions were administered via iPad tablets and the results reported in real time on the Play Totem display. In partnership with MEDEF web teams, Clear Channel also broadcasted live Twitter messages containing #uemedef12 using Aerva’s AerTweet technology.

The interactive elements on the Play Totem display were controlled by Aerva applications, represented by the company’s French partner O’Services.

Results of the surveys show that business leaders are now aware of the digital revolution they must undertake. In fact, 90% of employers surveyed indicate that new technologies are changing their communication strategy. Most of them (72%) say they have already integrated digital communication campaigns in a systematic way.

In addition, the switch to digital is undoubtedly an accelerator of competitiveness, growth and jobs for all industrial sectors and services. And nearly half (46%) of business leaders surveyed said they had created new jobs through the development of digital innovations.

Aerva Powers Times Square 9/11 Tribute Project

The annual 9/11 Day campaign, an event meant to encourage Americans to perform charitable service on each anniversary of the 2001 terror attacks, began in Times Square Thursday with a flood of pledges from people promising to do good works. The pledges, made both in person and online, appeared on the campaign’s website and on giant video billboard screens via Aerva’s Pic2Screen application. Tweets with #911Day were streamed with the AerTweet application. 

Aerva’s AerWave platform drove the interactive billboards to show real-time photos and personal tributes along with #911Day Twitter messages. The user-generated content was screened using Aerva’s moderation engine before appearing on the public displays.

“We specialize in creating tools for high profile interactive digital out-of-home campaigns. Every step, from collecting user submissions to transmitting to the digital billboards, has been crafted by our team to run effortlessly and integrated with social media and mobile applications,” said Aerva marketing manager Jeannette Hon.

The technology has repeatedly been used in Times Square and other large city centers for brands such as Taco Bell, Mini Cooper, Maybelline, Chicco, and others, bringing content from popular social media channels to public destinations.

The outreach campaign will continue until Sept. 11, to allow time for organizers to plan service projects and recruit volunteers. Users were able to send in photos and simple pledges, each beginning with the phrase, “I will . . .” via e-mail or Twitter. In Times Square, more than 300 people lined up to stand on a 30-foot sculpture that spelled out “_ will”, completing the phrase by forming an “I” with their bodies. Their pictures and pledges were sent into the campaign feed.

This is the second year that Aerva has donated its resources to the project, which is organized by MyGoodDeed, a nonprofit group founded after 9/11.

MyGoodDeed, which is based in Newport Beach, Calif., led the campaign to have Sept. 11 designated by Congress as a national day of service, a goal that was achieved in 2009.

Last year, about 33 million people participated in some form of charity on Sept. 11, making it the largest-ever day of service in the country’s history, according to MyGoodDeed.

“We wanted 9/11 to be a day where we put aside differences we might have, and come together as people,” said MyGoodDeed cofounder David Paine. “That would be the ultimate, most worthy gift to those who lost their lives or family.”

The nonprofit has an annual budget of around $1 million, and relied on about $14 million in donated services for its outreach campaign. Radio giant Clear Channel Communications Inc. and clothier American Eagle Outfitters each supplied the use of a billboard in Times Square for Thursday’s event, and television networks ABC, Fox, and NBC pledged air time for public service announcements.

“Most people put very positive messages,” said Hon, who screened a constant stream of pledges on Thursday. “It was very uplifting; a lot of inspirational tributes.”

Last year’s 9/11 Day campaign generated more than 100,000 pledges, pictures, and stories, according to MyGoodDeed. On that day, the group added 45,000 fans to its Facebook page. Numbers for Thursday’s event were not immediately available.

Paine said that what stuck with him were the more modest pledges, such as children who promised to help their siblings with homework. “Those are young people not even old enough to remember what happened on 9/11, yet they feel inspired enough to do a good deed anyway,” he said. “It’s one of the most profound things I’ve ever seen.”

Source: The Boston Globe
Cambridge tech firm powers Times Square 9/11 project

Beats by Dre takes over Times Square with Aerva Technology

The Beats by Dre campaign ran throughout Times Square for a full day allowing anybody a chance to get their photo taken with the stylish headphones and then shown on all sides of the famous landmark via multiple digital billboards.

User photos with Beats headphones were submitted from 6 photobooths, erected in the middle of Times Square for the “takeover campaign.” Aerva’s Pic2Screen application received all the submissions and automatically placed the Beats logo colors and the user’s single-word caption and displayed the photos of people on the American Eagle and two ClearChannel billboards.

The Aerva system automatically schedules the real-time, user-generated content on all 3 billboards, and creates enough randomization in display of photos to create an enthralling, urban space that is consistent with the energy of the Beats brand and the #showyourcolor campaign.

Aerva’s moderation engine was used to ensure quality control of what was shown on these large public displays.

“The NYC Beats Army came out to Times Square on 10/16 to show their
color and get on the big screen. Now it’s your turn to #showyourcolor.
Head to for your chance fly to LA, meet Dr. Dre,
get on TV and b famous.”

Aerva Launches AerTweet Twitter Widget for Digital Out-Of-Home Displays

Major Brands Bring Consumers to Billboards with Tweet Integration

Twitter has become a mainstay of today’s marketing landscape, whether it’s hashtags displayed during popular TV shows or advertisers that encourage tweets about a favorite brand. Twitter’s active community and ease-of-use has made it a darling of Madison Avenue, allowing consumers and brands to interact more than ever before.

Today, Aerva makes it simple for advertisers, marketers and enterprises to better engage their consumers with AerTweet. AerTweet integrates consumer-generated tweets into billboard, microsite and other display campaigns. The technology offers brands and display network operators a highly customizable streaming Twitter feed that easily integrates with any type of digital display. This integration engages the consumer, brings them closer to the brand and increases the number of individual touch-points with any one particular display.

The technology behind AerTweet is designed to support high profile campaigns flawlessly. Aerva allows marketers to moderate tweets, detect fraud, rank retweets, report metrics and display tweets through a number of custom parameters allowing for many animation and style options.

Taco Bell recently used AerTweet as an integral part of its extremely successful Doritos Locos Tacos multi-channel campaign. With Aerva, Taco Bell substantially increased consumer participation with the brand. Using a specifically designed hashtag, AerTweet displayed tweets on billboards in Time Square and Sunset Boulevard. Through an Aerva-created Keepsake Gallery, users were able to get a record of their tweet on the billboard or view their tweets in real-time via an Aerva-managed live stream camera feed on the Taco Bell minisite for the campaign. The result was highly engaged, invested consumers and sell-outs of the product across the country.

“The success of Taco Bell’s AerTweet project sets a new precedent for major brands and how they can employ UGC (user generated content) and social media. We develop the tools that empower brands to embrace UGC and manage the versatile and ever-changing nature of that content.” – Sanjay Manandhar, Aerva CEO.

AerTweet is the newest in a line of useful widgets created to run on the AerWave platform. Other widgets include Weather, Pic2Screen, Poll2Screen, Text2Screen, QR Code, Mobile Coupons, Mobile Contest, YouTube, Flickr and more. The AerWave platform is an easy-to-use web-based platform for managing and scheduling content on networked displays. The technology integrates social media, real-time data feeds and mobile interactivity with traditionally static display advertisements and campaigns. AerWave offers robust content management, easy scheduling and a powerful network operations system served from Aerva’s cloud services.