#Hatch100: Aerva Powers The Ad Club’s Social Media Crowdsourcing of New England’s Top Creative Talent
Aerva was proud to power the Ad Club’s crowdsourced creative influencer campaign leading up to the 53rd Annual Hatch Awards. Aerva’s social media-to-digital display integration platform allows for the easy and safe collection, moderation and digital publishing of nominations for New England’s most influential creative talents.
Aerva powered multiple campaigns in conjunction with the Ad Club to increase interactivity and audience engagement before, during and after New England’s marquee creative marketing event.
The Hatch Awards annually brings together the creative community for a night honoring creative excellence in the region. In preparation for this year’s Hatch Awards, and in celebration of The Ad Club’s 100th Anniversary in Boston, the Ad Club will honor the Top 100 Creative Influencers in New England at the event. The Top 100 Influencers are being collected through a public social media campaign via Twitter: #Hatch100.
The question is simple: How were you hatched? Who influenced you in your career, and continues to influence you daily? It might be a past creative director, or a new film director; an editor or a photographer.
With this question in mind, participants can nominate those individuals who personally influenced their careers or continue to help their ideas hatch by posting their nomination on Twitter using #Hatch100, with full contest details and a live feed of the nomination tweets (powered by Aerva’s cloud-based social media integration platform) found on the Hatch Awards site theadclub.org/hatch.
Aerva was honored to attend the 53rd Annual Hatch Awards alongside Boston’s most talented AD Execs. The award ceremony, held at the House of Blues, was filled with excitement, including Aerva’s own Pic2Screen and AerTweet running centerstage on a giant LED wall as well as a live performance from The Beat Drops, an awesome photo-booth, and excellent food & beverages!