Aerva Wins DOOH Award from MediaPost

MediaPost created the Digital Out-of-Home Awards to honor the most innovative and effective advertisements in digital-out-of-home media with Aerva taking home the award for its Taco Bell Interactive DOOH campaign for a very successful product launch of Cool Ranch Doritos Locos Tacos. AerTweet by Aerva allowed users to tweet photos with #CoolRanchDLT and either #Wow or #Duh when tasting Cool Ranch tacos. 

Aerva’s technology drove the digital billboard in Times Square where user’s submissions were displayed after Aerva’s moderation engine approved the pictures, tweets and avatars. Users receive a shareable Digital Keepsake image as well as a link to a Gallery of Keepsakes.

By the time a Digital Out-of-Home Awards entry reaches the winner’s circle, it has survived two rounds of judging.
The judging panel consists of experts from the fields of advertising, marketing, digital technology and outdoor media.

2013 Digital Out-of-Home Awards Jury

Alan High
President & General Manager, Spectacolor & Malls, ClearChannel Outdoor

Barry Frey
President & CEO, Digital Place-based Advertising Association (DPAA)

Benjamin Weisman
SVP Creative Innovation, MRM

Cliff Marks
President, National CineMedia (NCM)

Conor Brady
Chief Creative Officer, Huge

Dave Yacullo
CEO & President, Outdoor Media Group, Outdoor Media Alliance, Outdoor Imaging

David Krupp
President US, Kinetic Worldwide

Ellen Oppenheim
Founder, Oppenheim Media Consulting

Joe Mandese
Editor-in-Chief, MediaPost

Mary Forrest
Chief Strategy Officer, Protagonist

Michael Ventura
Founder & CEO, Sub Rosa

Mike Bloxham

Mike Cooper
CEO USA, Rapport Worldwide

Patrick O’ Hare
SVP, Head of Strategy, Carat USA

Ray Rotolo
COO, Posterscope

Ricardo Rojas
CEO, Big Bang

Stephen J. Freitas
Chief Marketing Officer, Outdoor Advertising Association of America

Tony Jarvis
Principal, Olympic Media Consultancy