Aerva Activates the Boston Wine Expo

BWE was Able to Socially Activate Their Event, Engage Attendees, and Promote Their Sponsors Using Aerva’s Real Time Social Media Integration

Aerva and the Boston Wine Expo teamed up to socially activate and engage audiences at the 2016 Boston Wine Expo, the 25th anniversary of the event. Aerva’s cloud software powered the big screens at New England’s largest food and wine festival.

The two screens in the venue displayed advertisements, user-generated content from Expo attendees, and photos of the wines that were “trending” in popularity throughout the event. By integrating with the event partner’s, Drync, mobile commerce platform for wine, Aerva was able to display the wine actual users were scanning, drinking and enjoying during the two-day event.

The Seaport Hotel and World Trade Center hosted the sold-out event where wine lovers could sample an array of wines, watch demonstrations by some of Boston’s best chefs, and attend seminars on a variety of topics. Using the hashtag #BWE2016, attendees shared their pictures from the event on Twitter and Instagram which were then shared on the screens using AerWave.

“We needed something that would allow us to promote our sponsors, provide visual interest and to integrate real-time social media feeds,” said Craig Cunningham, the Vice President of Marketing at Seaport Companies.
Though they had never used this type of technology for an event, the Boston Wine Expo chose Aerva because the real-time social media feeds helped animate the displays to engage the attendees.
“Both our sponsors and consumers on the show floor noticed and liked the large screens and the content,” Cunningham said.

BWE’s goal in using Twitter and Instagram was to spur buzz around the event outside the venue as well as engage the audience at the event by showing their pictures on the screen.
Additionally, BWE used AerWave to broadcast event schedules and content from their sponsors.

BP Connect Selects Aerva to Generate Sales Lift Through Convenience Store and Pump Top Digital Displays

Cloud-based digital signage platform provides centralized content management with real-time dynamic content across 83 BP Connect Convenience Stores to drive sales.

Cambridge, MA — (January 12, 2016) — Aerva (www.aerva.com), a pioneer in cloud-based display network management, today announced BP New Zealand selected Aerva’s Customer Engagement platform for driving dynamic, real-time content to digital retail screens across their 82 store locations.

The BP digital network is managed and monitored by Aerva’s partner, Ngage Media, using Aerva’s cloud-based AerWave Enterprise platform. In addition to being an effective communications platform, this dynamic customer engagement network provides BP a new revenue stream via media advertising from both trade and external advertisers.

BP’s retail display network has proven to be an effective promotional sales driver. In a one-week test, Doritos onscreen advertising in BP Connect locations throughout New Zealand:

• drove a lift in sales of 171% week-on-week
• increased Doritos category share within chips from 6% to 15% week-on-week
• improved their salty category sales by 8% week-on-week

The results to date have encouraged BP to move forward with digital development into the existing network at other consumer touch points at POS and on pump displays in New Zealand. The Aerva platform allows network operators, like Ngage, to centrally control screens individually, serving geographically or day-parted marketing initiatives across the national network or on an individual station screen.

“The BP digital media network is effective because it provides consumer volume with day, time and regional targeting — you can catch people en-route, with a cost effective medium that drives sales. It’s one of the best out-of-home methods of advertising,” said Ngage’s Scott McDonnell.

“The Aerva players and software have proven to be incredibly stable and reliable, and the advanced functionality is still yet to be fully harnessed across this burgeoning customer engagement channel.”

The BP Connect network is a captive market with an average audience of 3.6 million customers each month (around 1.6 million unique visitors according to Nielsen research).

Aerva’s cloud-based AerWave Digital Retail Engagement platform will be demonstrated at the National Retail Federation Show, Booth 2546, January 17-19, at the Jacob K. Javits Convention Center in New York.

Ballpark Village Rings in the New Year using Aerva’s platform for Social Media Engagement

Aerva and Ballpark Village teamed up to socially activate and engage audiences at the largest New Year’s Eve bash in St. Louis. Aerva’s cloud software powered the centerpiece of the event: the AerWave photo wall.

The 40-foot screen at the center of the venue displayed ads and user-generated content throughout the night. Ballpark Village, a sports-anchored entertainment district located next to Busch Stadium, hosted 3,500 guests to ring in the 2016. Party goers shared their pictures from the event on Twitter and Instagram using the hashtag #NYELiveSTL.

“Using the Aerva technology, we could track that hashtag and approve each photo before it displayed on the big screen,” said Kelley Farrell, the social media coordinator for Ballpark Village.

Ballpark Village’s goal in using Twitter and Instagram was to spur buzz around the event outside the venue as well as engage the audience at the event by showing their pictures on the screen. Millennials in particular were targeted for their high level of social media activity and engagement.

“The photo wall was very effective at the event because we could display hundreds of guests’ photos in real time, and expand the use of our event hashtag,” Farrell said.

Additionally, Ballpark Village used the screens to display their internal promotions and purchased advertisements in between user-generated content.

Located just North of Busch Stadium, Ballpark Village spans across seven city blocks and is the premiere entertainment destination in downtown St. Louis!

Aerva on Judge Panel for Digital Outdoor Creative Challenge

APN Outdoor last night held their first annual digital Outdoor creative challenge, with Pixel361° coming to fruition in Auckland. The evening kicked off to a great start at Seafarers Club on Auckland’s Quay Street, where representatives from the 53 registered teams gathered to find out their fate, with the top teams ultimately battling it out for the top spot.

Having had limited time to register and submit finished artwork in response to last week’s briefing, the APN Outdoor team have been overwhelmed with the response from market and the callibre of admissions received.

It was no easy feat for the illustrious judging panel that was chaired by Colenso’s Nick Garrett and included Damon Stapleton – DDB, Richard Thompson – Contagion, Phil Clemas – APN Outdoor and Sanjay Manandhar from Boston-based digital software developer Aerva, who were tasked with cutting down the entries to just six finalists who were to present their campaign.

The finalist pool of teams including representatives from DDB, Us&Co, OMD and Contagion Ltd, were invited to pitch their ideas live with an allotted time slot of three minutes only. With the subject matter ranging from tugging heart-strings to tech-savvy concepts, the judges had a difficult task to determine which teams met the brief best and whose campaign most aptly communicated the Men’s Health Trust goal to provoke men to make healthier lifestyle choices starting today.

Phil Clemas, General Manager- APN Outdoor commented on the event “We had high hopes for the competition, but have been truly blown away with the entrants’ final artwork. The process of judging was challenging, with so many campaigns demonstrating the vastly untapped potential of great creative executions in our digital environments. The concepts truly embraced the mediums’ unique attributes of immediacy, contextual relevance and integration and we are very excited to share them.” Top spot, taking home the coveted prize of a trip to SXSW held in Austin, Texas in March 2016 went to Nick Dellabarca and Liz Richards of DDB. The prize includes travel and accommodation for two as well as $500 spending money with the winning campaign also being granted $100,000 worth of APN Outdoor’s media space to bring the winning campaign to life in 2016. Overwhelmed with the win Nick said, “It’s a great prize for an even greater cause”.

Highly Commended and People’s Choice Award was awarded to Aaron Carbines and Mike Felix of Us&Co who will each take home a $500 travel voucher and a Canon digital camera.

Pixel 361° was developed in-house by APN Outdoor and invited creative minds from across the industry to design a campaign for the high profile charity Men’s Health Trust, using APN Outdoor’s suite of Digital products.

APN Outdoor would like to thank all those who entered and participated as well as the judging panel who helped to make the evening memorable and are very much looking forward to making Pixel 361° an annual event.

Aerva software powers Philadelphia’s first digital billboard

Cloud-based digital media platform drives beautiful media & ads atop the rebranded Lits Building (known as Mellon Independence Center)

Aerva, a leading software platform for managing dynamic content across digital media channels, today announced they’ve partnered with A2aMEDIA to drive Philadelphia’s first advertising-friendly digital billboard, located on Market Street East. This unique, 5,000-square-foot dual-display will provide an aesthetic upgrade to the property and result in high-impact advertising opportunities for a variety of local, regional and national businesses and providing alternative revenues to the city as well. Straddling the corner of 7th and 8th Streets at 701 East Market Street, the high-profile media installation offers a modern yet iconic cornerstone to revitalized East Market Street.

Using Aerva’s leading-edge Cloud software, advertisers can engage their customers through creative and beautiful real-time, dynamic and interactive content to maximize the installation’s regional impact and relevancy to consumers. From a network management perspective, Aerva’s platform also enables easy management of the content workflow to monitor and update the screens – anytime and from anywhere and recover real-time proof-of-performance.

“We are thrilled to a have a prominent building like the rebranded Lits Building as our first-ever retail/office venue installation,” said Andrew Melton, president of A2aMEDIA. “The application of this unique technology will transform this already remarkable building into an icon of architectural and digital media harmony.”

“Digital media for architectural enhancement is a powerful channel for engaging audiences and revitalizing a neighborhood. In addition to beautiful content, incremental advertising revenues, on a state-of-the-art screen like this will make a significant impact in this community and become a well-known landmark throughout Philadelphia,” said Sanjay Manandhar, Founder and CEO of Aerva. “More property owners are starting to realize the untapped potential of using digital display networks for increasing efficiency in managing their assets as well as creatively engaging their customers.”

Anheuser-Busch Taps Aerva to Power Digital Cooler Displays For Delivering Engaging Customer Experiences in Retail

Anheuser-Busch InBev, the world’s largest brewer, set out to provide an improved customer experience that would increase brand-affinity and generate sales lift in retail stores across the country. To accomplish this, Anheuser-Busch wanted to leverage their in-store Cooler assets to creatively engage customers and facilitate their intent to purchase A-B products. A-B required a unique solution that could display various content formats, provide centralized management control for the entire network, and convert the static Cooler product display into an engaging and differentiating digital retail experience. 

Anheuser-Busch partnered with Aerva to use its AerWave software platform to manage content across the entire network of 1,000 Digital Coolers in retail locations. To appeal to customers and improve brand-integration at the point of purchase, Anheuser-Busch’s Digital Coolers display branded videos, graphics and animations catered to each region. Wholesaler and regional messaging for market-specific promotions can be added and modified, as needed, by Anheuser-Busch to augment the screens’ branded content.For powering the network, Anheuser-Busch selected Aerva’s cloud-based digital engagement platform, which provides seamless integration of dynamic and real-time content as well as the capabilities for managing large networks through a browser-based interface.

“Being able to showcase beautiful digital content across our Cooler network is a extremely valuable and versatile touch point for connecting with our customers. These Coolers are excellent for capturing the attention and engaging shoppers when they’re about to buy,” says Anson Frericks, Senior Director of Brand Activation at Anheuser-Busch InBev.

“Aerva’s software allows us to easily and effectively manage the network at scale and activate our brand across an exciting new retail channel.”

Anheuser-Busch’s retail Digital Cooler network provides a powerful in-store experience by showcasing fun and enticing content that engages consumers at the point of purchase, reinforces the Budweiser brand, and drives sales.

Broad Institute Fosters Collaboration and Culture Building with Aerva Software for Employee Communications

Aerva’s digital engagement platform helps the Broad Institute provide a consistent enterprise-wide brand message and communicate their employees’ creativity, accomplishments, and diversity. As a result, Broad’s employees are better informed and the institutes’ culture of collaboration and communication is re-enforced throughout the institution.

In 2010, the Broad Institute, a leading biomedical and genomic research institution affiliated with Harvard University and MIT, needed a digital display solution for communicating to a diverse audience throughout their state-of-the-art facilities in Cambridge, MA. Broad wanted a strategic solution that fostered collaboration, creativity and culture among a varied group of students, fellows, scientists and faculty.

Researchers, writers, and graphic designers provide updated content frequently. Using Aerva’s suite of interactive widgets – including branded streaming RSS – coupled with up-to-the-minute communications from across the organization, the audience is better aware of institute activities, initiatives and upcoming events. AerWave also allows detailed control of the media players, centralized system updates, and RS232 control through the web for energy conservation.

With Aerva’s system in place, the Broad Institute is better able to concentrate on internal culture-building across is wide range of scientists, experts and staff. The digital screens are located in central, well-trafficked locations throughout the Institute – including the lobbies, team collaboration areas, concourses, and even inside elevators to take advantage of a captive audience. As a result of this cutting-edge display network, Broad’s diverse group of employees are more informed and the institutes’ culture of collaboration and communication is on display throughout the institution.

Outdoor Advertising Leader APNO Launches Digital Media Network At Auckland Airport With Aerva Technology

APN Outdoor selected Aerva software to power all digital screens at the largest airport in New Zealand–the Auckland airport. The 15 million travelers who fly in and out of Auckland airport each year, and the 38 million people travelling through the airport corridor annually, will see a mixture of landscape, portrait, video walls and 4K screens (totaling 72 displays) all powered by AerWave software from Aerva. The innovative new, high-res digital screens, in the International and Domestic terminals, advertise high-profile brands such as Huawei, Steinlager Pure, Skoda, Cigna, Tourism Asia, Vodafone and Corona. APN Outdoor’s LED digital billboards are New Zealand’s largest. Aerva’s reseller in New Zealand, Ngage Media, provided the Aerva software configuration and content scheduling to APN Outdoor’s exact requirements. 

“As market leader in the burgeoning digital outdoor channel, it was important that we partnered with the world’s best in digital content management for the needs of our advertising clients today and for tomorrow,” said Phil Clemas, APN Outdoor general manager. “For us, the Aerva platform offers us leading edge technology. There were two key draw cards: First, APN Outdoor was very focused on leading innovation in the market. Second, the technology allows us to provide options to advertisers when using the digital screens.”

Ngage provided overall system integration for APN Outdoor, sourcing various displays, executing installation and configuring Aerva’s software platform, which was were at the heart of the system. The Aerva platform provides a suite of software and services for creating, managing and delivering the compelling content and experience shown on the screen. Aerva’s Cloud-enabled platform is the most powerful and cost-effective solution for multi-screen networks available and it allows execution of engaging digital campaigns, which the cutting-edge brands are seeking. Aerva technology enables real-time interactivity between mobile, social media applications and digital billboards, replacing the existing software platform across APN Outdoor’s portfolio. Aerva technology will make it easier for APN Outdoor’s advertisers to create and manage more sophisticated digital outdoor campaigns without the perceived complexity or expense.

“Aerva sees in APN Outdoor a market-leader that is bringing world-class capabilities to the viewers and advertisers in New Zealand. Interactive campaigns that Aerva executes around the world will now be able to run on digital displays in New Zealand atop the AerWave platform,” according to Sanjay Manandhar, CEO of Aerva, based in Cambridge, MA, USA.

All APN Outdoor digital campaigns will be managed locally by specially trained content managers from APN Outdoor’s Parnell, NZ office. Says Ngage Director, Alan Nicholas “Digital-out-of-home is a $15 billion industry and growing at 23% per annum. Digital signage, mobile and Wi-Fi will be the key methods advertisers use to communicate to the market. Billboards will feed you personalized information, make decisions on what to display according to who is looking at it – and will identify viewers by the mobile device in your pocket.”

Aerva Shares In-Store Marketing Solutions for Digital Retail Networks, Contextual Commerce and Consumer Engagement at Ad:Tech New York

An emerging trend on the minds of most retail marketers this year at Ad:Tech New York was the evolution of in-store consumer engagement strategies. Technology platforms that allow marketers to effectively drive revenue at retail are in great demand as mobile devices continue to close the gap between digital experiences and physical environments.

The use of mobile interactivity, proximity marketing and digital displays facilitates Contextual Commerce, where consumers receive timely and relevant communications at various stages through the purchase cycle, including at the point of display or purchase.

As a leader in integrating dynamic and interactive content across digital retail channels, Aerva was invited to join the panel discussion on Contextual Commerce within the eRetail track.

“Aerva is all about enabling Contextual Commerce. Our platform helps retail brands engage customers by combining retail displays with mobile, social and digital channels.” said Scott Cronin, VP of Interactive Solutions & Marketing at Aerva.“Marketers are truly excited about the customer engagement potential of technologies like creative digital displays, beacon technology, dynamic pricing, digital price tags, and the infusion of mobile interactivity, social channels and UGC into the in-store shopping experience. Clients have seen significant revenue sales lift occur by embracing these technologies. We’re forecasting the in-store marketing channel to see explosive growth in the next few years.“

In addition to the panel discussion, Aerva presented on the NEXT Stage and exhibited in the NEXT Feature Area, which is dedicated to showcasing creative marketing and cutting-edge technologies. Within this highly experiential section of the expo floor, Aerva showcased their in-store marketing suite of solutions including a working (and stocked!) Budweiser Digital Cooler, beacon-enabled customer-specific onscreen messaging, moderated Pic2Screen and Video2screen capabilities and their large-scale cloud-enables retail network management platform.

Aerva Powers Pic2Screen Campaign in Support of the BHCHP’s #SoxForSocks Drive Outside Fenway Park

For the ninth straight year, the Boston Health Care for the Homeless Program has teamed up with the Red Sox Foundation and NESN to collect new white athletic socks from fans and corporations around New England for Boston’s homeless men, women and children.

This year, fans and staff were encouraged to submit digital photos via Twitter to hashtag #SoxForSocks or via email to share their support of this great cause and raise awareness of the vital role this organization plays within the city of Boston.

In partnership with Aerva and Orange Barrel Media, this year’s Sox for Socks campaign extended outside Fenway Park where real-time user-submitted photos were shown high above Landsdown Street on the city’s largest digital billboard.

Aerva’s cloud-based platform allowed for the safe and easy integration of these photos submitted through social and digital channels from on-site user’s mobile devices. Once approved, these photos appeared in a dynamic and branded layout on Orange Barrel Media’s digital billboard in front of thousands of game day attendees and neighborhood patrons from high above Landsdown street.

This integrated Pic2Screen campaign provided significant exposure, increased engagement and interactive fun for the fans and staff while raising exposure to the BHCHP’s mission of providing the highest quality health care for homeless men, women and children throughout greater Boston.

Christchurch Airport Digital Screens Powered by Aerva Software

Ngage Media in partnership with APN Outdoor delivers world class software solution with Aerva to run Christchurch Airport’s digital plinths and video walls.

“For us, the platform offers us leading edge technology,” says Phil Clemas, APN Outdoor general manager.

“There were two key draw cards: APN Outdoor was very focused on leading innovation in the market. Secondly, the technology allows us to provide options to advertisers when using the digital screens.” 

Christchurch Airport is the main airport that serves Christchurch, New Zealand. It is located 12 kilometres to the northwest of the city centre, in the suburb of Harewood.

With the addition of Aerva’s digital media platform, AerWave, the airport is able to effectively display cloud-served information and other content to travelers.

AerWave is an easy-to-use, web-based platform for managing and scheduling content on networked displays, with integration for social media, real-time data feeds, and mobile interactivity. It features robust content management, easy scheduling, and a powerful network operations system that is served from Aerva’s Cloud services.

Social media, mobile inputs, as well as real-time data (corporate, internet and user-generated content) are easy to integrate using a drag-n-drop interface. The innovative technology allows campaigns to easily run on multiple platforms including web, mobile, digital signage networks, and digital out of home.

Clear Channel Outdoor and Aerva Demonstrate Real-time Photo Sharing, Digital Media Technologies at Boston South Station

Clear Channel Outdoor (NYSE:CCO), in partnership with Aerva (www.aerva.com), demonstrated how out-of-home (OOH) media has transformed itself from traditional billboards to an even more powerful and engaging medium for brands to use in reaching consumers.

Clear Channel Outdoor — Boston hosted a VIP event at One Financial Center in Boston, overlooking Boston’s South Station which is home to multimedia and digital solutions from CCO. At the event, a CCO photo booth let Boston’s marketing VIPs capture “selfies.”

CCO’s Cambridge-based partner, Aerva, displayed the selfies on South Station’s digital screens with their Pic2Screen application. This demonstration illustrates how marketers can engage consumers through out-of-home creative in real time to create or deepen a brand relationship.

Boston’s digital media thought-leaders were invited to witness how digital out-of-home media has become a true broadcast medium with dynamic digital and mobile integration capabilities, along with the ability to provide measurement and strategic insights. Clear Channel Outdoor-Boston has been the official advertising media provider for South Station, one of Boston’s two busiest transit hubs, since January 2014.

The South Station media portfolio represented by Clear Channel Outdoor includes 75 impactful ad displays and two captivating digital screens all positioned to deliver immersive brand experiences to the nearly 4 million visitors who pass through South Station each month.

Aerva’s cloud-based digital display management software, AerWave, has been employeed by CCO for digital screen activations with advertisers at South Station. This platform helps CCO manage, measure and integrate real-time data and interactive content into brand campaigns.

Interactive Aerva Pic2Screen Yearbook for GetSchooled

For the second straight year, the Get Schooled Foundation converts Times Square into the world’s largest interactive yearbook through the integration of student submitted photos, digital media channels and OOH.

On June 11th, user submitted photos of high school students who pledged to graduate were featured on two digital billboards in New York City’s Times Square as part of nationwide #TimesSquareYearbook campaign. Using Aerva’s industry-leading Pic2Screen and Digital Keepsake platforms, this program showcased hard-working American high school students who know the importance of graduating high school as a stepping stone to leading a successful life.

Each student received a digital keepsake of their photo, name, school and personal statement shown on the Times Square billboard which they could share socially across Twitter, Facebook and other social media networks to promote their accomplishment and the program.

Get Schooled’s celebrity ambassador, rapper Diggy Simmons, was on hand to support the cause, congratulate his fans and present a $10,000 scholarship check to one lucky winner.

The #TimesSquareYearbook is sponsored by Viacom, the Taco Bell Foundation for Teens, and Get Schooled. #TimesSquareYearbook Event Partners are Go West Creative and Aerva.

Outdoor Advertising Leader APNO Launches Multi-Screen Digital Network with Aerva Technology

Story reposted from M+AD! click here to view original.

APN Outdoor has forged an agreement with Aerva to drive dynamic and digital content across its expanding portfolio of digital billboards in New Zealand. Twelve months ago, APN Outdoor installed New Zealand’s first digital billboard and is now launching four additional digital billboards on July 28th 2014 in Auckland.

The five-screen network goes live at the end of this month (on Monday 28 July) and all content will be managed via the Aerva platform. Aerva technology enables real-time interactivity between mobile, social media applications and digital billboards and will replace the existing software platform across APN Outdoor’s portfolio.

The technology will make it easier for APN Outdoor’s advertisers to create and manage more sophisticated digital outdoor campaigns minus the perceived complexity or expense.

Additionally, all APN Outdoor digital campaigns will be managed locally by specially trained content managers from the company’s Parnell office.

“As market leader in the burgeoning digital outdoor channel it was important that we partnered with the world’s best in digital content management for the needs of our advertising clients today and for tomorrow,” said APNO general manager Phil Clemas.

“We first met Sanjay Manandhar, founder and CEO of Aerva at the 2012 Digital Signage Expo in Las Vegas and were instantly impressed. We just needed our new digital assets to be developed and in the ground before forming this new alliance.

“The real challenge is educating advertisers and agencies on this relatively new media channel. There are so many new attributes and creative options available on digital outdoor, not to mention convergence with mobile and social strategies.”

The final stage for the Aerva rollout will coincide with the commencement of the Auckland Airport concession on November 1st where APN Outdoor will introduce more leading-edge digital technology inside the terminal and two “spectacular” LED screens strategically located along the airport’s main thoroughfare, George Bolt Drive.

Babson College Selects Aerva to Power Campus-Wide Digital Signage Network

“Aerva works so well for Babson because their platform is cloud-based, which allows for easy and efficient scaling and content management of our campus-wide digital network. Their suite of interactive widgets allows our students to engage with Babson through digital and social channels in a way that reinforces digital signage as a reliable source of school information with our students,” said David Foscaldo, Associate Director, Media and Production Services at Babson College. “What separates Aerva within the digital signage category is the ease of use of their platform and intuitive browser-based interface.”

Since Aerva’s platform is cloud-based, colleges and universities are not required to invest in considerable hardware infrastructure and expensive software to scale and mange their digital display network. The content is managed through a web browser, providing distributed control for multiple department administrators. In the event of a campus-wide emergency or security threat, Aerva also provides a centralized security override capability to send updates directly to all digital signs across campus.

Aerva’s suite of interactive widgets allow for seamless integration of college news and announcements, videos, real-time data, social media channels, and sharable student-generated content. These widgets allow students to interact with the display network directly from their mobile devices.

“Higher Ed campuses are increasingly moving away from each department or group investing in their own systems. During emergencies, it’s much harder to coordinate messages, in a limited area or campus-wide, with these multiple systems. We’re pleased that Babson replaced their existing software with Aerva’s distributed content management and central security override option they can use when needed,” said Sanjay Manandhar, Founder and CEO of Aerva.

Aerva Powers Global HTC Digital Campaign to Bring “Beautiful” Crowdsourced Photos to Times Square

Check out Adweek’s coverage of Aerva’s HTC Campaign

Consumers Worldwide Submit Over 54,000 Images in Multi-Faceted Times Square Photo Sweepstakes for a Chance to Win a 24K Gold Plated HTC One®

Aerva, a leading solution provider for integrating social media and user-generated content into marketing campaigns, announced that it partnered with HTC in a very successful global social and digital media campaign promoting the highly rated HTC One during the holiday season. Using the theme of “beautiful” which pays homage to the HTC One’s design, the campaign allowed participants to have their photo posted on a Times Square billboard and then receive an image of their photo in iconic Times Square as a digital keepsake.

“This campaign gave us a very unique and visible way to engage consumers directly while highlighting what we believe is the most beautiful smartphone on the market today,” said Ben Ho, Chief Marketing Officer of HTC. “Aerva’s platform enabled us to harness consumer enthusiasm for the HTC One across five key markets in an interactive and innovative way.”

Working in conjunction with HTC’s marketing and agency teams, Aerva powered the 11-week campaign through the Aerva platform across the US, UK, China, Hong Kong and Taiwan. Over the course of the campaign, users submitted over 54,000 “Beautiful” photos via social media (Twitter, Weibo and Wiexin), email and through HTC’s website. Once moderated, approved photos were displayed on a Times Square billboard and posted to HTC.com, while a Digital Keepsake (digital image of the consumer’s photo displayed on the billboard) was sent back to the submitter. The campaign covered such high-traffic times as the holiday season, including New Year’s Eve, and Super-Bowl festivities in New York City.

Aerva’s reporting and analytics platform allowed HTC to grant prizes within each market and provided HTC with valuable insight on its customers and the campaign’s activity. Each market’s submissions were entered into regional drawings, where each week one lucky winner was selected to receive and HTC One, with a special drawing around Christmas and New Year’s for those winners to receive a 24K gold-plated HTC One phone worth over $2,500.

Aerva’s Digital Keepsake capability extended the reach of the campaign and provided real consumer engagement with a shareable photo of their picture displayed in Times Square and a post to the Keepsake Gallery on HTC’s website.

“These days, consumers demand cohesive, multichannel branded social experiences that allow them to take part in their brands’ story, if they choose,” said Sanjay Manandhar, Founder and CEO of Aerva. “This campaign allowed HTC’s fans to express themselves creatively, become part of the campaign. We’re proud that our platform’s ability to seamlessly integrate social media, mobile interactivity and digital displays helped make that happen.”

About Aerva
Aerva’s marketing technology software platform helps brands and agencies engage customers one-on-one by incorporating interactivity into their multi-channel campaigns. This SaaS platform integrates social and user-generated content across clients’ Paid, Owned and Earned media channels, to provide a cohesive and engaging personal brand experience for consumers. Aerva’s platforms offer a suite of software and services for creating, managing, delivering compelling content and experiences across digital media channels. Recent clients include Taco Bell, Beats by Dre, P&G, and Viacom. Aerva was born out of MIT and raised in Cambridge’s Central Square. For more information visit www.aerva.com.

About HTC
Founded in 1997, HTC Corporation (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC’s portfolio includes smartphones and tablets powered by the HTC Sense® user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com.

Aerva Celebrates Valentine’s Day by Sharing the “Luv” in Times Square

Romantics across the country Tweeted their Valentine’s Day photos to @AervaNYC to publicly declare their love in iconic Times Square and receive a shareable digital keepsake.

Aerva’s Pic2Screen “Share Your Luv” campaign allowed anyone in the world to declare their love on Valentine’s Day. By tweeting a picture to @AervaNYC or emailing nyc@aerva.com, participants showcased their Valentine on a Times Square Clear Channel Spectacolor billboard and received a free digital keepsake photo as a Valentine’s Day memento.

It was free and easy to participate. Simply take a photo using your mobile device, include a short caption in the tweet or email, and submit! Approved photos were displayed on the Times Square digital billboard.

Once displayed, a link to your personal Valentine’s Day photo, taken from high above Times Square, were returned to you as a testament to your love. The Keepsake photo was shareable with friends and family across your social networks like Twitter, Facebook, Google+, or Pinterest or downloaded directly through various one-touch sharing icons.

Aerva’s Valentine’s Day Online Keepsake Gallery, on the Aerva website, allowed you to view all submitted images and vote for the best image on the “Wall of Love.”

“New York City is the romance capital of the world and Times Square, with its palpable energy and intensity, is the city’s heart. Aerva and Clear Channel Spectacolor invite you to share your ‘luv’ this Valentine’s Day and be featured in this dazzling and iconic destination,” said Sanjay Manandhar, CEO and founder, Aerva.

Aerva Launched AerFlick Application at Integrated Systems Europe 2014

Aerva premiered AerFlick, an interactive multi-screen application, at Integrated Systems Europe, the professional AV and electronic systems industry tradeshow.

Attendees were able to send in photos via Twitter or email. Aerva Moderation Engine was used to accept/reject user-generated content.

All accepted photos appeared on Barco’s new 72 inch touchscreen totem display. With a flick of one’s finger ISE participants were able to fling the photos onto a giant LED wall. Barco selected Aerva to provide interactive content to showcase its new 5-mm C5 LED display as well as the touchscreen totem display.

These days, end-users’ mobile devices can connect and engage instantly with any brand, venue, retailer, or transit hub interested in entertaining and informing its customers. Interactive applications, like AerFlick, that integrates user-generated content, tactile displays and giant displays are an innovative and fun way to engage a display-owner’s target audience.

Aerva Powers Network of 2,000 Retail-based Screens for World’s Largest Beer Company

The largest beer company in the world has picked Aerva’s AerWave platform to manage its digital displays in up to 2000 convenience stores and grocery stores across the United States.

The cloud-based technology allows central as well as distributed control of video content, real-time data, and dynamic pricing of the products displayed in stores.

Each of the networks 47” lcd screens connect to aerva’s cloud through a cell card at each retail location.

Samsung Leverages Aerva AerWave at NRF14

SAMSUNG Showcases New Retail Experience at NRF 2014 Featuring Aerva, RadioShack, and more

Innovation showcase highlights real-world examples of storefront interactivity, augmented reality and social media integration together with latest Samsung display and mobility solutions.

Aerva Social Media Integration
Leveraging Aerva’s easy-to-use, web-based AerWave software platform for managing and scheduling content on networked displays, Samsung and Aerva streams live tweets about the Big Show on large-format display.

Attendees also submit their own pictures using the hashtag #AervaNYC or via email, which is moderated using Aerva’s Moderation Engine and broadcast on a digital billboard in Times Square.

“Samsung offers an unparalleled technology portfolio to help retailers create a more dynamic and connected retail experience – including our digital signage and video wall solutions, intuitive Galaxy tablets and award-winning multifunction printers,” said Tod Pike, senior vice president at Samsung’s Enterprise Business Division. “We are excited to partner with some of the most innovative retailers and solution providers in the business to create this showcase that demonstrates how our technology can create new and enriching in-store experiences for customers.”