For the second straight year, the Get Schooled Foundation converts Times Square into the world’s largest interactive yearbook through the integration of student submitted photos, digital media channels and OOH.
On June 11th, user submitted photos of high school students who pledged to graduate were featured on two digital billboards in New York City’s Times Square as part of nationwide #TimesSquareYearbook campaign. Using Aerva’s industry-leading Pic2Screen and Digital Keepsake platforms, this program showcased hard-working American high school students who know the importance of graduating high school as a stepping stone to leading a successful life.
Each student received a digital keepsake of their photo, name, school and personal statement shown on the Times Square billboard which they could share socially across Twitter, Facebook and other social media networks to promote their accomplishment and the program.
Get Schooled’s celebrity ambassador, rapper Diggy Simmons, was on hand to support the cause, congratulate his fans and present a $10,000 scholarship check to one lucky winner.
The #TimesSquareYearbook is sponsored by Viacom, the Taco Bell Foundation for Teens, and Get Schooled. #TimesSquareYearbook Event Partners are Go West Creative and Aerva.