Broad Institute Fosters Collaboration and Culture Building with Aerva Software for Employee Communications

Aerva’s digital engagement platform helps the Broad Institute provide a consistent enterprise-wide brand message and communicate their employees’ creativity, accomplishments, and diversity. As a result, Broad’s employees are better informed and the institutes’ culture of collaboration and communication is re-enforced throughout the institution.

In 2010, the Broad Institute, a leading biomedical and genomic research institution affiliated with Harvard University and MIT, needed a digital display solution for communicating to a diverse audience throughout their state-of-the-art facilities in Cambridge, MA. Broad wanted a strategic solution that fostered collaboration, creativity and culture among a varied group of students, fellows, scientists and faculty.

Researchers, writers, and graphic designers provide updated content frequently. Using Aerva’s suite of interactive widgets – including branded streaming RSS – coupled with up-to-the-minute communications from across the organization, the audience is better aware of institute activities, initiatives and upcoming events. AerWave also allows detailed control of the media players, centralized system updates, and RS232 control through the web for energy conservation.

With Aerva’s system in place, the Broad Institute is better able to concentrate on internal culture-building across is wide range of scientists, experts and staff. The digital screens are located in central, well-trafficked locations throughout the Institute – including the lobbies, team collaboration areas, concourses, and even inside elevators to take advantage of a captive audience. As a result of this cutting-edge display network, Broad’s diverse group of employees are more informed and the institutes’ culture of collaboration and communication is on display throughout the institution.