Aerva and Ballpark Village teamed up to socially activate and engage audiences at the largest New Year’s Eve bash in St. Louis. Aerva’s cloud software powered the centerpiece of the event: the AerWave photo wall.
The 40-foot screen at the center of the venue displayed ads and user-generated content throughout the night. Ballpark Village, a sports-anchored entertainment district located next to Busch Stadium, hosted 3,500 guests to ring in the 2016. Party goers shared their pictures from the event on Twitter and Instagram using the hashtag #NYELiveSTL.
“Using the Aerva technology, we could track that hashtag and approve each photo before it displayed on the big screen,” said Kelley Farrell, the social media coordinator for Ballpark Village.
Ballpark Village’s goal in using Twitter and Instagram was to spur buzz around the event outside the venue as well as engage the audience at the event by showing their pictures on the screen. Millennials in particular were targeted for their high level of social media activity and engagement.
“The photo wall was very effective at the event because we could display hundreds of guests’ photos in real time, and expand the use of our event hashtag,” Farrell said.
Additionally, Ballpark Village used the screens to display their internal promotions and purchased advertisements in between user-generated content.
Located just North of Busch Stadium, Ballpark Village spans across seven city blocks and is the premiere entertainment destination in downtown St. Louis!