Watchfire Signs Acquires Aerva to Broaden Digital Engagement Capabilities Using the Cloud

Watchfire Signs, a leading manufacturer of LED signs and digital billboards, announced today that it has acquired Aerva, a pioneer in cloud-based display network management that enables real-time interactivity, dynamic and social media integration, and mobile engagement across digital displays. 

Headquartered in Cambridge, Mass., Aerva offers leading-edge cloud-based software for creating, managing and delivering compelling content and experiences across multiple digital media channels. The company’s platform for driving multi-screen networks allows for the execution of engaging digital experiences that span mobile, social, digital and interactive display channels. Clients include Anheuser-BuschAPN Outdoor, the US Navy,Beats-by-DreHTCTaco Bell and Northeastern University.

“Dynamic and interactive content is the lifeblood of compelling marketing and advertising, and increasingly is integrated on a growing number of digital channels,” said Steve Harriott, CEO of Watchfire Signs. “Aerva’s technology will allow Watchfire to broaden its offerings in this area. They’ve been a part of shaping digital content delivery from Times Square to your local convenience store, and their technology platform is world-class.”

Aerva will continue to operate as an independent company from its Cambridge headquarters location.

“Watchfire’s LED signs and digital billboards are second to none. By joining Watchfire, Aerva amplifies its ability to build leading-edge cohesive digital display solutions for brands, retailers, and enterprises and provide clients best-in-class capabilities for engaging your audience, boosting your brand and extending your reach through digital displays,” said Sanjay Manandhar, CEO of Aerva.

Terms of the sale were not disclosed.

About Watchfire Signs

Watchfire Signs designs, engineers and manufactures the best looking, most durable outdoor LED signs and digital billboards to help businesses and organizations increase visibility and drive growth. Headquartered in Danville, Ill., Watchfire has manufactured outdoor electric signs since 1932 and LED signs since 1996. The company has created more than 50,000 Watchfire LED signs and has more digital billboard customers in the U.S. than any other manufacturer. For information, go to

About Aerva

Aerva’s cloud-based software platform offers a suite of easy-to-use capabilities for creating, managing, delivering compelling content and experiences across digital media channels. Aerva helps retailers, media networks, brands, and enterprises engage audiences by enabling dynamic and real-time interactivity between mobile, social platforms and digital display networks. For more information, visit