HSN Sells Out Kodak Camera by Demonstrating Aerva Technologies with Times Square Billboard

All 20,000 Kodak M5370 Camera Sold Out in Ten 25-minute Sales Slots

Eastman Kodak Company (NYSE: EK) sold Kodak M5370 Camera exclusively on HSN TV channel on September 4, 2011 to celebrate Kodak’s 100 Million cameras sold over the last fifteen years. HSN used Aerva’s Pic2Screen photo application, to demonstrate the “Share” button that sends photos live from HSN TV studios to display immediately on the Kodak Times Square digital billboard. Aerva’s streaming technologies were also used to show the Kodak LED billboard live results directly to the TV studio for all viewers to see the “shared” photo in Times Square.

All 20,000 of the Kodak EasyShare M5370 sold at a special price on HSN for $149.95 including free shipping through ten 25-minute sessions on HSN. The Kodak EasyShare Touch M5370 digital camera is a 16 megapixel camera with 720p HD video capability, touch screen interface, Face Recognition feature and Share button to share photos and videos via email and on Facebook or Kodak Gallery.

“HSN continues to be the launching pad for new and innovative technologies,” said Sandy Conrad, SVP of Merchandising for HSN. “Offering the new EASYSHARE TOUCH Camera to our customers first and helping celebrate the 100 Millionth Kodak camera sold, is another step in what has always been a very successful partnership between HSN and Kodak.”

“The partnership with HSN is a natural fit for us to launch our new EASYSHARE TOUCH Camera and we are excited to give customers an exclusive opportunity to purchase it before anyone else. HSN customers expect a great product from a brand they trust, at the right price,” said Phil Scott, Vice President of Marketing, Digital Capture and Accessories, Kodak. “This camera has added features that make it simple to share your photos to your favorite social networking sites or email addresses with the Share Button.”