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Aerva at Ad Tech NY

AervaAdTechNYbeats by dre times square aerva pic2screenAbout ad:tech
For more than ten years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 10 shows in 7 countries, ad:tech’s globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere.

As the digitization of media continually redefines the business of marketing, it is ad:tech’s mission to provide brand advertisers, agencies, portals, online publishers and technology providers an unparalleled forum – one that supports the exchange of ideas, experiences, new practices, emerging models and expert opinion. That’s why every ad:tech conference features a balanced blend of:

-Keynote speakers sharing frontline experiences and an executive level perspective
-Expert-led session discussions focusing on best practices and opportunities
-Hands-on workshops delivering immediate, take-away value

Advanced Video Integration: Making TV, YouTube, DOOH & More Work Together

Key Takeaways:

Understand how and when to integrate various video assets for the greatest campaign impact
Learn about the pros and cons of different video platforms from the perspective of audience and ROI
Assess whether your video strategy should include premium content, UGC, branded entertainment, or all of the above

Marketing Master:
Amber J. Lawson
Founder, Transforming the World through Comedy and Partner – The Opportunity Management Company

Presenters:

San Tong
Social Media Relationship Manager – Rubin Postaer and Associates

Paul McClay
VP, Strategy & Media – Definition 6

David Segura
CEO & Founder – Giant Media

Sanjay Manandhar
CEO – Aerva