Fountain Square Launches Aerva Pic2Screen for Valentine’s Day Campaign

Pic2Screen is a Unique Community-Based Social Media Application

Cambridge, MA and Cincinnati, OH, February 11, 2007 –Aerva, Inc. and The Cincinnati Center City Development Corporation (3CDC) today announced the use of Aerva Pic2Screen, a social media application developed by Aerva, Inc. for photo upload by users to the giant LED display located in Fountain Square in Cincinnati, Ohio. The Pic2Screen application is sponsored by P&G. The Fountain Square social media application is part of an integrated Valentine’s Day campaign with additional sponsors such as Hyatt Regency Cincinnati, Jones The Florist, Via Vite restaurant, and KISS 107.1.

Users can email photos to valentine@aerva.com and, if approved, it will be shown on the giant video screen in Fountain Square during Valentine’s Day.

In 2006, 3CDC selected Aerva, Inc.’s digital signage technology to drive the 42’ x 28’ outdoor LED display, a critical element of the $42 million revitalization effort that was completed in October 2006. Now interactive applications like Aerva Pic2Screen are helping consumers connect with sponsors’ brands by allowing user-generated content (UGC) like photos to be submitted using email. UGC and user-triggered actions are hallmarks of social media, which are increasingly utilized by giant outdoor displays.

Bill Donabedian, Managing Director of Fountain Square Management LLC said, “Valentine’s Day is an important fixture in Fountain Square’s calendar and having Aerva Pic2Screen application brings UCG and user-triggered fun to the square. We started accepting pictures on February 1st and have been approving photos so users can trigger their photo to appear on the screen using SMS on Valentine’s Day.”

Sanjay Manandhar, CEO of Aerva, added, “3CDC’s installation of Aerva’s digital signage technology since the outset in 2006 is a tremendous validation. Now with Pic2Screen, 3CDC marched to the forefront of social media and mobile technologies and has opened up its outdoor LED to create a giant public canvas.”

About 3CDC
The Cincinnati Center City Development Corporation (3CDC) is a private, non-profit corporation. Its mission is to revitalize Cincinnati’s Center City as a regional center of high value employment and real estate by developing a diverse mix of housing, culture and entertainment. It was formed in July 2003 as part of the overall system to increase the effectiveness and efficiency of development activities in the City as recommended by The Cincinnati Economic Development Task Force. 3CDC is funded privately through business contributions, foundations and other philanthropic sources. For more information, visit www.3cdc.org.
Contact: Christy Samad
1014 Vine Street, Suite 1420
Cincinnati, OH 45202
(513) 621.4400 ext 120

About Aerva
Aerva, Inc, is a pioneer in creating engaging, interactive applications for indoor and outdoor display networks in the US and abroad. Aerva’s technology seamlessly integrates digital signage with mobile applications and social media. The technology platform as well as interactive applications are secure, scalable and robust and have been deployed in the US and internationally since 2003. The company manages networks for many customers in a number of industry verticals, such as schools/universities, sports bars, clubs, hotels/hospitality, health clubs, retail stores, bank branches and sports/entertainment venues and outdoor.
Contact: Jeannette Hon
Phone: (877) 777-9910 x91
Email: media@aerva.com
www.aerva.com