Engaging Audience with Digital Signage and User Generated Content
By Sanjay Manandhar
When entertaining key clients, companies want to make sure it is a memorable event. This is exactly what a major company was faced with when they were entertaining their top clients the day before the industry’s pre-eminent tradeshow/conference.
The audience was set: 250 of the most important clients. The location was set: a very high end sports bar with 40 or more LCD screens and state-of-the-art AV control room. The date was set: 3 weeks away. And the goal was set: To ensure the clients came away thinking the company throwing the party was innovative and cutting-edge.