Aerva will return to InfoComm at the Las Vegs Convention Center from June 9 – 11. It is one of the largest and most comprehensive pro-AV events in the world, and Aerva will feature it’s technology including the Pic2Screen, Text2Sceen and Twitter programs to name a few, at booth #C4163, alongside ZeeVee, Inc
Aerva is proud to participate at the Society for Environmental Graphic Design’s (SEGD) Annual Conference + Expo at the Gaylord National Hotel and Convention Center in Washington DC this June 2 – 5, 2010.
Aerva will work with Jones Sign at booth 105 to present our products in digital signage on their high quality LED screens. The SEGD aims to nurture design excellence within the environment, and serves as a source of education and inspiration in the community.
By Sanjay Manandhar
Digital signage and digital out-of-home media are finally becoming more pervasive, yet it is evident that content going one-way only towards the viewers is not enough. It was clear from attendees at Aerva’s booth at the recent Digital Signage Expo that people are starting to understand the value of information going in BOTH directions—not just coming at viewers from screens, but going from viewers to the screens themselves. Granted, the amount of information going back from the viewers may be very little, but it is very important and relevant to those viewers. It also becomes one very valid basis of measurement for marketers and network operators of digital screens.
A good example of a viewer-engagement application is ‘Man-of-the-Match’ (or MVP of Tonight’s Game) - a mobile application that asks “Who is going to be the MVP of the game during halftime?” on the digital screen in a sports bar or on the Jumbotron in a stadium. The answers are sent in by viewers using their own mobile handset. The dynamic information can be seen filling up a pint jar, making it highly engaging to the viewers. For the marketers, it is highly measurable data.
By Sanjay Manandhar
By all counts, the current recession is bad. It might even be prolonged, prompting people to utter arcane words like stagflation and even the D word. But in the coming years, looking back, it may prove that these times were actually an inflection point for a sustained growth in digital signage.
First, the real fuel for large digital signage networks, ads and sponsorships, is actually moving beyond a token amount to something meaningful. Ironically, the shift of ads to digital signage can happen even as the broad ad market is seeing a serious downturn. Anecdotally, I’m seeing some digital signage advertisers get a significant uptick in ad revenues during this downturn, albeit coming from a small base. Why is digital signage benefiting when the broad ad business is off by 20% to 60% (depending on where you look and whom you ask)? (more…)