Cambridge, MA—Philip Guarascio joined the Board of Aerva, Inc., a leading provider of digital signage technology. Phil has extensive board experience as he currently serves as the Chairman of the Board of Arbitron, Inc. (ARB, NYSE) a media information and marketing company for audience data of radio and digital out-of-home. Additionally, Mr. Guarascio is a Board member for Papa John’s International Inc. (PZZA, NASDAQ), the country’s third largest pizza delivery chain. He is also a Board member and former non-executive Chairman of Adspace Networks, Inc., a leading digital media company with screens in the largest shopping malls in the top ten markets.

Previously, from 1985 to 2000, Mr. Guarascio served as Vice President of Corporate Advertising and Marketing at General Motors where he was responsible for the creation and management of processes and the measurement of a variety of different elements designed to maximize the performance of GM’s “go to market” efforts. He oversaw GM’s multi-billion dollar media spending as well as various corporate initiatives, such as the GM credit card. Mr. Guarascio was the lead executive for sales and marketing for the National Football League (NFL) and managed a variety of internal and external programs designed to build NFL positioning and revenue from NFL network, catalog division, credit card program and sponsorship activities.

Mr. Guarascio also served on the Boards of Hot Jobs (sold to Yahoo), Snyder Communications (acquired by Havas) and IAG, an innovative research company (sold to Nielsen in a private transaction).

“The nexus of digital out-of-home and mobile is propelling the entire out-of-home market and we are seeing fantastic growth—this is the next advertising frontier. Aerva has been a pioneer in both these areas and powers many digital out-of-home networks in several countries,” stated Guarascio. “In addition to providing true mobile interactivity to digital media, Aerva’s technology has been proven in the marketplace for over 5 years and is noted for its security, scalability and robustness.”

“Phil’s addition to the Aerva Board validates the tremendous progress the company has made. Phil sees the importance of augmenting digital media with mobile interactivity and social networking to create real engagement with viewers/users, which is what advertisers and network operators are looking for.” Sanjay Manandhar, CEO of Aerva explained.

About Aerva

Aerva is a pioneer in digital signage technology, enabling real-time interactivity between mobile applications and digital display networks. Founded by MIT alumni, Aerva provides the simplest to use, most powerful and most cost-effective solution to create small or large interactive display networks. The company’s software technologies, AerWave (for digital signage) and MoApp (for mobile applications), are highly scalable platforms that have been driving many display networks in the US and internationally since 2003. The company provides technology and manages networks for many customers in a number of industry verticals, such as retail, schools/universities, sports bars, clubs, hotels/hospitality, health clubs, bank branches and sports/entertainment venues.

Media Contact:
Jeannette Hon
Aerva, Inc.
media@aerva.com