Outdoor Entertainment Case Study: Kennywood Parks

 Kennywood Entertainment owns 4 theme parks in the Pittsburgh, PA area and wanted to open the 2007 season with an interactive display network deployed at 3 of the parks. Kennywood wanted to make sure that they could support any kind of content, especially Flash, and even images or videos submitted by the park visitors. There was also a requirement to support advertising and sponsorship on the system.

Kennywood picked AerChannel to drive all the screens in their outdoor display network. Aerva engineers trained Kennywood content consultants, who manage the network media and schedules on a daily basis. Interactivity via SMS is also available to them.

The rotation of the content is frequent and is organized by park groups and time of day. All the content is managed by Kennywood’s team at a remote site. The LCD displays are installed outdoors, typically where visitors wait for a ride or in areas where people congregate. Kennywood also uses AerChannel to run a video wall at a large outdoor stage.