Old Navy, part of the Gap Inc. Brands, is running a 10 day countdown on Kodak’s Times Square billboard leading up to its special 3D three day sales event. Old Navy will be taking 3D pictures in select stores on Thanksgiving Day with use of Kodak products as one of the promotional activities. The countdown campaign along with other promotions running on the digital billboard rely on Aerva’s content scheduling platform, AerWave, to run media content and playlists.

AerWave easily integrates with social media and its dynamic mobile applications providing interactivity and user-generated content for digital out-of-home.