Aerva to Drive MMA Forum Interactive Applications
New York, NY – The Mobile Marketing Association’s (MMA) has once again chosen Aerva to provide interactive applications at their annual Mobile Marketing Forum in New York on June 8-9, 2010, to be held at the Waldorf Astoria hotel.
The MMA brings together leading brands, agencies and retailers from around the world to forums which deliver the best learning and networking experience in the entire mobile marketing industry.
Attendees will encounter multiple interactive activities at the forum, including Aerva’s state-of-the-art Poll2Screen, Pic2Screen, Text2Screen, Twitter walls and Mobile Coupons technology.
One event on the agenda includes a “Battle of the Regions,” where regional Managing Director’s from the MMA will fight for the title of being “The Leader in Mobile” in a balloon debate. Audiences will vote using Aerva’s SMS Polling technology, and the lowest scoring Managing Director is eliminated in each round. Aerva powers the mobile industry and its services will not only exemplify the advancements in mobile technology, but also enhance people’s experience at the forum.
Aerva powers mobile applications on its flexible and robust platform, MoApp, which, together, not only exemplify the advancements in mobile technology, but also enhance people’s experience at the forum. It will be a monumental event no one can afford to miss.
Since the forum is an ideal event to deploy advanced mobile initiatives, speakers will be featured in a Mobile Experience Lab where delegates can hear from some of the industry’s most achieved leaders. These include Charles Johnson, the General Manager of Mobile Advertising at Microsoft, Mike Steib Director of Emerging Platforms for Google, Thomas Labarthe, Vice President of Mobile Advertising from Alcatel-Lucent, Soledad O’Brien from CNN, and Tia Newcomer from HP.

