Roundstone TV, a media company in Ireland, wanted to create a network of high value pubs around Dublin, Ireland and build a business for advertising during sporting events at these pubs. While the televised games (soccer, Gaelic football, rugby) aired, the pubs would show the TV feed. However, during breaks, all or a portion of the screen would be used to promote the local pub or its advertising partners, as well as allow pub patrons to play a number of competitions using their mobile phones.

Roundstone TV picked Aerva to provide the technology and the server management for the entire network. RTV signed up the pubs and advertising partners and also created the branded content for the sponsors, advertisers and venues.

Roundstone TV uses a number of interactive applications, such as SMS Voting, SMS Polling, Text-to-Screen, and SMS Jukebox to create an atmosphere of excitement in the pubs, thus increasing the “dwell time” of the patrons and providing them with an engaging experience. RTV takes advantage of AerChannel’s sophisticated content authoring, content scheduling and layout engines, as well as the reports and auditing features, to track all advertising and sponsorships.