Retail screen with live data and ads
Retail Network
GoGo Cast's high definition Go-Screen's provide in-store customers with meaningful and informative content that enhances the store experience and helps them make smart purchasing decisions.
GoGo Cast's provides dynamic digital sign and advertising solution to convenience stores around the US, to engage customers with significant and useful information that enhances the store experience and helps them make smart purchasing decisions. GoGo Cast's exclusive customer and location data to create streaming content that is tailored for each of its locations, giving convenience stores and their suppliers the ability to reach a captive in-store audience by delivering practical and effective messages at precisely the right time to help influence buying decisions directly at the point of purchase.
Objective
Create engaging shopping environment for shoppers and a network of key selling points for advertisers, thus complementing traditional point-of-purchase advertising.
Solution
AerWave digital signage system from Aerva provides the screen layout and scheduling of all content, ads and dynamic data widget for Gogo Cast. Each screen in a location is connected via a cell card so that the installation is quick and seamless. Aerva Widgets for dynamic data for weather, traffic and local news, are all provided by Aerva, making the the store experience for shoppers meaningful and engaging.
Each player connects to Aerva Cloud and Gogo Cast team manages their content using web interface into the cloud. Real-time screen capture images are sent back to the Network Manager, allowing Gogo Cast to monitor each screen visually. Reporting is provided so that each content asset as well as ads can be included in proof-of-performance.
Results
Gogo Cast has been able to demonstrate to the convenience stores sales uplift from their network of digital screen. For advertisers, the network provides an additional opportunity to highlight key selling points. Content is dynamically delivered through GoGo Cast's high-definition Go-Screens in key store locations within each store. Shoppers benefit greatly from timely promotions as well as traffic, weather and news data that are automatically updated based on the location of the screen.
