During the panel the audience text in answers to a question related to the talk and see results live on the screen. The audience texts (standard rates apply) facilitate a fundraiser for the Child’s Play charity. For every text sent in, Aerva donates $5 towards Child’s Play. Aerva enables real-time interactivity between mobile, social media applications and digital display networks (outdoor, place-based or enterprise). YayaPlay.com is a parenting and games site, and the organizer of this talk.

“Aerva’s interactive text-to-screen display was a huge hit with both the audience and the panelists! The widget on the screen was super-easy to understand and use and we were thrilled with the response. I was also very happy with every stage of working with Aerva; the professionalism and creative problem-solving of their team made the entire process a delight.” -Jason Wiser, Moderator “How Young Is Too Young For Games” PAX East 2012

PANELISTS:
Jason Wiser [Creative Director, Yaya Play] Dave Schlafman [Creative Director, CloudKid], Naomi Greenfield [Director of Marketing/ Creative Strategist, FableVision], Eric Hardman [Director of Digital Marketing, Games/Preschool, Hasbro], Traci Lawson [Game Designer, Arkadium], Scott Traylor [Chief KID, 360KID], Dave McMahon [Art Director, 360KID], Scot Osterweil [Creative Director, MIT Education Arcade]

The Maybelline NY campaign, carried out by Russian interactive agency Grape, kicked off with a Times Square takeover event on April 2nd. and will continue through April 15. During this time, ordinary girls are invited to submit their photos, to get featured on the billboard in Times Square, be voted for by New Yorkers, and win a trip to NY.

Girls may upload photos or take them with a webcam, through a dedicated Facebook app (https://apps.facebook.com/maybelline_nyc_en/), and an app in the top popular local Russian social network Vkontakte.ru (Vk.com) (http://vk.com/app2852018). The photos are then turned into a short personal video presentation that gets featured on the billboard.

Starting from the takeover event, passersby in Times Square can vote for girls through the website http://maybeny.com/, to help them win the free New York trip.

To boost participation during the event, promoters provided by Brand Marketers, were encouraging passersby to vote for the girls ‘right here right now’. Another booster of engagement was the live HD cam from ClearChannel Spectacolor, the billboard owner, that instantly attracted the crowd to cheer for the girls from Russia in front of the billboard.

In addition to being broadcast live onto the billboard (which served as the most intuitive attention trigger), people from the square were seen by participants from Russia, who have a chance to track what’s happening on the billboard live 24/7 through a livestream video, provided by Boston-based digital out-of-home technology company Aerva (http://aerva.com/).

After the launch, through April 15th, regularly updated videos of the girls are appearing on the billboard every hour 24/7 through April 15. At the end of the campaign, the winner of the voting will go to New York, and the story will be continued…

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Maybelline New York, L’Oréal

L’Oréal is a worldwide leader in the cosmetics industry, developing innovative products to meet the diverse needs of consumers in 130 countries worldwide. With annual consolidated sales in 2010 of €19.5 billion, the company employs more than 66,600 people in 66 countries and manufactures 5.7 billion products in 38 manufacturing plants around the world. The prestigious portfolio of leading personal care products brands are developed by scientists in the company’s 18 research laboratories and 12 evaluation centers around the world and includes: L’Oréal Paris, Garnier, Maybelline New York, SoftSheen•Carson, Lancôme, Giorgio Armani, Shu Uemura, Yves Saint Laurent Beauté, Viktor & Rolf, Diesel, Cacharel, Kiehl’s Since 1851, Ralph Lauren, Biotherm, L’Oréal Professionnel, Kérastase, Redken 5th Avenue NYC, Matrix, Logics, Mizani, Pureology, Vichy, La Roche-Posay, Sanoflore, Dermablend, SkinCeuticals and The Body Shop.

Grape

Grape is the first strategic digital agency on the Russian market. Founded in 2002 by people who always knew that advertising is beyond TV- or banner-ads.

Lucky to be at the avant-garde of the advertising industry and dynamically expanding, we connect brands and users in the way comfortable, enjoyable and relevant for both. Our strong teams ensure a high level of client service, ideation and production, which has been appreciated by our clients, as well as a number of high pitched local and international awards (http://grape.ru/agency/awards.html). Since 2009 we’re a member of SoDA (http://societyofdigitalagencies.org/), together with other worldwide digital leaders.

We know it’s just the beginning!

ClearChannel Spectacolor

Clear Channel Spectacolor offers high profile out-of-home marketing, billboards, wallscapes, and rooftop signage. Our locations deliver significant national and international reach, and include major global markets, Times Square, Herald Square, as well as a one-of-a-kind events plaza fully equipped with spectacular LED video screens with audio plus spectacular projection equipment located on the ultra hot Las Vegas Strip. Our sites accept the full range of available technologies and customized enhancements. In addition to high profile media space, we specialize in the newest sign technologies, including LED video screens, electronic zippers, fiber optics, specialized lighting, patented projection technology, unique 3-D embellishments and other high impact executions. In-house creative services and start-to-finish project management assist marketers in creating effective communication for a growing on-the-go audience of consumers and business people. Established 1976.

Aerva

Aerva (http://aerva.com/) is a technology company that enables real-time interactivity between mobile, social media applications and digital display networks (outdoor, place-based or enterprise). Aerva platforms offer a suite of software and services for creating, managing, delivering compelling content and experiences across digital media channels.

Brand Marketers

Specializing in experiential executions and non traditional media placements Brand Marketers (http://www.brandmarketers.com/) is a full service advertising and marketing corporation. BRAND AMBASSADORS, a unit of the corporation, has made a mission out of supplying the most high quality, well trained, reliable trade-show, event, spokes models, performers, and other promotional talent for the award winning permitted and guerrilla activations. Brand Ambassadors can supply local staff and managers in any US DMA.

With Aerva, brands develop new relationships with their customers!

Brands’ relationships with their customers are changing as social media and the web now play a pivotal role. To avoid being overwhelmed by this extraordinary upheaval, Aerva developed a technology allowing brands to be much closer to their customers by providing, through digital screens deployed at the point of sale (POS), a range of innovative services and an infinite array of real time interactions. Brands can thus create a new intricate relationship with their customers.

A customer wants to go shopping while sharing his experience with his circle of friends, family or social acquaintances? Thanks to technology developed by Aerva, brands will significantly enhance shoppers’ experiences at their store. Aerva’s software enables sharing virtually with friends on a selected product, bridging the gap between a POS and the e-commerce portal while enjoying coordinated promotions. Brands will then establish a new proximity with their customers, previously unimaginable.

Aerva enables customers to interact, through their smartphones, with screens deployed at the POS without having to download specific mobile applications and without having to touch the screens. Aerva, already active in the USA, has been present in Europe, through the French company O’Services, since September 2011.

A streaming camera allows the action on each billboard to be viewable on the Taco Bell website. In addition, another set of cameras are coordinated to take pictures of Tweets on the billboards that are sent back to individual users and posted to an online Keepsake Gallery.

Aerva provided the entire system to moderate inbound tweets, automatically ask for user permissions and drive the billboards with real-time, moderated, and user-permitted tweets and also automatically manage cameras so the feeds can be streamed real-time and dynamically populate the Keepsake Gallery.

The positive user response of the product launch campaign influenced the targeted demographics who are very social media savvy and took special interest in seeing their tweets on digital billboards.

Pic2Screen allowed attendees to send in their photos by email during the event to be shown on the large screens along with a caption that they submitted—all images were moderated using Aerva’s moderation engine to filter out inappropriate content. Poll2Screen is a SMS polling application that allows users to text message their votes and see the results in real-time.

The most popular application of the event was Aerva’s streaming Twitter widget which showcased the latest tweets with #OnDemand12 and #AlwaysOn hashtags, allowing everyone to comment on the presentations and have their own dialog throughout the conference

Aerva’s Sanjay Manandhar was also a speaker at the event during the CEO Showcases. Watch a video of his presentation here http://www.ustream.tv/recorded/21575340

Ngage Media chose Aerva for its robust digital signage platform that integrates social media and mobile interactivity. The event was attended by people ranging from government ministers and representatives, interested overseas companies to those from all areas of technology. It was a resounding success for Alcatel and the Commerce Commission.

During the conference Ngage ran multiple screens, including Aerva’s Twitter widget, on one of the large screens, thus integrating social media effectively into the event. The best aspect about using Aerva’s software was the ability to seamlessly manage the event across multiple platforms, with effective social engagement with key stake holders from the largest telco companies in Australasia.

AlwaysOn and Aerva teamed up to provide real-time, interactive applications to involve attendees at OnMedia NYC 2012 at Time Warner Center, NYC.

OnMedia is where cutting edge of Madison Avenue meets the best of the Global Silicon Valley, making it the perfect event to utilize Aerva’s interactive Digital Out-of-Home technologies. The conference featured Aerva’s popular applications Pic2Screen, Streaming Twitter, and Poll2Screen all running on the AerWave platform.

Pic2Screen allowed attendees to send in their photos by email during the event to be shown on the large screens along with a caption that they submitted—all images were moderated using Aerva’s moderation engine to filter out inappropriate content. Poll2Screen is a SMS polling application that allows users to text message their votes and see the results in real-time.

The most popular application of the event was Aerva’s streaming Twitter widget which showcased the latest tweets with #OnMedia hashtag, allowing everyone to comment on the presentations and have their own dialog throughout the conference.

The two day executive event featured New York’s power players and top digital media CEOs, who engage in high-level debates on how the Internet is disrupting the world of media, marketing, advertising, and branding. OnMedia also showcased the emerging entrepreneurial CEOs who are revolutionizing the way media is being created, distributed, consumed, and analyzed.

Valeo engaged visitors to its annual TechDays Event for two of its largest customers by using Aerva’s interactive Racetrack mobile gaming application on HD displays.

Valeo SA designs, manufactures, and sells components, integrated systems, and modules for automobile sector worldwide. The Paris-based company was founded in 1923 and is member of the CAC Next 20 companies. Valeo employs 61,400 in 120 production sites, 61 Research & Development centers and 10 distribution platforms in 27 countries. In 2010, Valeo had revenues of €9.6B.

O’Services, a French system integrator renown for interactive applications, installed screens for TechDay visitors. Aerva’s Racetrack application integrated users’ answers input from iPads in real-time and moved users’ cars around a virtual racetrack. The user engagement was heightened by the use of tablets, QR codes and Aerva’s Poll2Screen widget for interactive competition.

A World Rally Championship driver was there to support the Valeo event and signed autographs.

Aerva’s software platform, AerWave, is used by many global companies to engage users across multiple media channels. In addition, many interactive widgets from Aerva like the Racetrack widget, engages audiences across multiple channels, including social media, mobile, microsites, and more.

The Hometown Tweet Off was a contest that ran from February 16-20, 2012. Taco Bell’s call-to-action to consumers was enticing and designed to create a viral effect. In part, it read: “On March 8th, you can experience Doritos® Locos Tacos, a Taco Supreme® with a shell made out of Nacho Cheese Doritos® chips. Tweet your excitement using both #DoritosLocosTacos and #Contest to tell us why you deserve a visit from the @TacoBellTruck, loaded with Doritos® Locos Tacos . The tweet that gets the most retweets wins! More than a 1,000 winners could receive deliciously awesome prizes.”

Aerva’s Social Media platform provided most appropriate tweets in an ordered list of retweet counts to Taco Bell Microsites. Users could tweet from the microsite, Twitter or other Twitter clients. Aerva was picked by Taco Bell from a competitive field due to Aerva’s technology platform, social media and digital out-of-home expertise, and stellar execution history in complex, multi-channel campaigns.

O’Services, a French system integrator renown for interactive applications, installed screens powered by Aerva technologies, displaying the Poll2Screen widget, which showed the results to a questionnaire submitted by visitors from a fleet of iPad tablets. The real-timeresults took shape in Atopiclair® tubes which filled up relevant to the votes received.

Emilie Croissant, Communication Manager at Sinclair Pharma, affirmed, “O’Services demonstrated during this event a real ability to conduct Digital Out of Home operations from start to finish, while encompassing technology, content and customization. Their solution has energized our booth, delighted our visitors and intrigued passers-by. Their ability to make iPad voting so fluid while displaying results in real time on the screen shows a real technological mastery going from the tablet all the way to the screen. Through their performance, our stand was without contest the most audio-visually engaging and enticing across the JDP 2011 event.”

Sinclair Pharma’s Benjamin Girette also photographed visitors at the event adding to the dynamism and interactive atmosphere. The photos came up in a real-time stream made possible through Aerva’s Flickr widget. The photos alternated with YouTube videos of different brands marketed by Sinclair Pharma along with recent Tweets mentioning their news.

Nouara Boumancha, Manager of O’Services, stated, “O’Services and Aerva Inc. were proud to have participated in the JDP 2011 event at the Paris Congress Palace and to engage Sinclair Pharma’s visitors. It was indeed a magnificent opportunity for full-scale demonstration of the solutions offered by Aerva’s Aerwave® while highly engaging with visitors in a crowded environment.”