Aerva’s Pic2Screen and Text2Screen were the most popular features of AerChannel’s digital signage system at this Boston World Partnership event. Participants were not only impressed by the refreshments and networking opportunities but a chance to try out this innovative communication technology that Aerva has developed.

Aerva’s technology, which can be shown on any display, was projected onto a large screen for participants to see and contribute to in real-time. Results of the SMS polling questions where available immediately and people were also delighted to see their text messages and photos show up on the large projected display.

The BWP network brings together innovators, entrepreneurs, and a wide range of business influencers and thought leaders. It is high-caliber and very heterogeneous. Cutting across industries, disciplines, countries of origin, and cultural communities, it is built around a core set of Connectors . These are passionate business people who are formally nominated and selected to serve in this role.

Connectors make a commitment to help distribute information on Boston’s economic opportunities and assets, and to be resources for their peers, helping to facilitate connections between business people and the specific resources that their respective growth strategies require.

The Digital Screenmedia Association hosted a presentation about how your multimedia messages on Digital Signage screens is an important way to reach your audience “out there.” When you combine mobile phone interactivity (such as a simple text message mobile coupon) a Marketer’s goal of engagement is targeted, and trackable.

Arbitron’s study combined the current myriad of networks at airports, bars, stores, etc, as actually being seen by 181 million monthly - that’s 70% of all of us - more than online video… and Facebook.

Razorfish presented these 4 main benefits of the DOH (Digital-Out-of-Home) video networks:

Remember that this “Digital Place-based Media” opportunity is impressive but still evolving and difficult for national media buyers. They must deal with disparate networks and multiple ad specs. Mobile phone interactivity is still rare.

However, you can deploy these benefits (and interactivity) at locations that you control. Think about what you can do in your lobby, trade show booth, around your point-of-sales locations … with existing screens or a simple projector.

Give them information they need right then. Make it dynamic and updated with a date feed from your existing content, video, web site, Twitter, etc. Make it interactive with poll questions to vote on or their pictures or comments to share.

See a video demo of how Boston is looking at different ways to communicate and interact around the city.

The point is that your business message can connect with your prospects out there.

Aerva will return to InfoComm at the Las Vegs Convention Center from June 9 – 11. It is one of the largest and most comprehensive pro-AV events in the world, and Aerva will feature it’s technology including the Pic2Screen, Text2Sceen and Twitter programs to name a few, at booth #C4163, alongside ZeeVee, Inc

Aerva is proud to participate at the Society for Environmental Graphic Design’s (SEGD) Annual Conference + Expo at the Gaylord National Hotel and Convention Center in Washington DC this June 2 – 5, 2010.

Aerva will work with Jones Sign at booth 105 to present our products in digital signage on their high quality LED screens. The SEGD aims to nurture design excellence within the environment, and serves as a source of education and inspiration in the community.

There will be several technical sessions and networking and social events where attendees can learn from inspiration presentations from design leaders and panel discussions with clients. Speakers include Keywon Chung from MIT Media Lab, Marshall Elizer from Gresham, Smith and Partners, Tucker Trotter from Dimensional Innovations and Brian Collins from Collins.

The MMA brings together leading brands, agencies and retailers from around the world to forums which deliver the best learning and networking experience in the entire mobile marketing industry.

Attendees will encounter multiple interactive activities at the forum, including Aerva’s state-of-the-art Poll2Screen, Pic2Screen, Text2Screen, Twitter walls and Mobile Coupons technology.

One event on the agenda includes a “Battle of the Regions,” where regional Managing Director’s from the MMA will fight for the title of being “The Leader in Mobile” in a balloon debate. Audiences will vote using Aerva’s SMS Polling technology, and the lowest scoring Managing Director is eliminated in each round. Aerva powers the mobile industry and its services will not only exemplify the advancements in mobile technology, but also enhance people’s experience at the forum.

Aerva powers mobile applications on its flexible and robust platform, MoApp, which, together, not only exemplify the advancements in mobile technology, but also enhance people’s experience at the forum. It will be a monumental event no one can afford to miss.

Since the forum is an ideal event to deploy advanced mobile initiatives, speakers will be featured in a Mobile Experience Lab where delegates can hear from some of the industry’s most achieved leaders. These include Charles Johnson, the General Manager of Mobile Advertising at Microsoft, Mike Steib Director of Emerging Platforms for Google, Thomas Labarthe, Vice President of Mobile Advertising from Alcatel-Lucent, Soledad O’Brien from CNN, and Tia Newcomer from HP.