The implementation was to get users actively involved by giving them the ability to trigger their own participation in the “So Kodak” campaign, which was executed using Aerva’s Pic2Screen widget which was running 24x7x365. AerWave digital signage engine managed timings of ads, UGC and call-to-action. Aerva managed all user-submitted images via email and Kodak-submitted images directly from Kodak image servers for the Pic2Screen application and also managed the video submissions from Facebook for New York Minute video submission NYM Campaign leading up to New Year’s eve 2010.
Since any high-profile display must has strict guidelines of appropriate content, Aerva’s Photo Moderation Web Interface is made available to Kodak to approve or reject images, videos and other UGC. Aerva also accepted and sent back acknowledgement to users via SMS shortcodes and longcodes, when user triggers were part of the campaign. In the background, Aerva’s Network management and application management in the Aerva cloud kept the system running 24x7x365.