A2aMEDIA teamed up with Aerva, Inc. to manage and control advertising and content on the 6,000 square-foot Mediamesh® facade, live on the New York Port Authority Bus Terminal in Times Square. The facade installation on the Port Authority Bus Terminal is part of a long-term aesthetic upgrade to the terminal, and it brings exciting advertising opportunities for a variety of regional and national brands.
A2aMEDIA needed controlling software for their Mediamesh® facade that met demanding specifications in scheduling and display management, as well as alerts and reporting.
Aerva’s technology enabled A2aMEDIA to remotely manage screen and had many interactivity features that also integrated mobile and social media streams. Aerva’s 100% browser-based AerWave software platform is responsible for screen layout, content/ad scheduling, inspecting proof-of-performance on the display as well as very detailed reporting. A2aMEDIA also found the system to be highly secure, which is an important requirement for a high-profile display.
A2aMEDIA’s Mediamesh installations combine the technology of digital billboards, the excitement and flexibility of online media, and the visual appeal of broadcast media to deliver a powerful viewer experience.
“Aerva’s interactive platform spans web, mobile and social media. It will be of great interest to our advertisers who want to execute multi-channel campaigns,” said Kevin Beaulieu, CTO of A2aMEDIA.
“Aerva is proud to power A2aMEDIA’s revolutionary Mediamesh facade on an iconic building in New York City. A2aMEDIA and its advertisers and sponsors will find a state-of-the-art technology in Aerva’s platform, AerWave, to extend the reach of their messaging with interactive applications, advanced display layout, scheduling and reporting,” said Sanjay Manandhar, CEO of Aerva, Inc.