Aerva has developed a mobile application for PAX East that will run during this Sunday’s Parenting panel “How Young Is Too Young For Games?” (3-4pm, CAT theater). The application lets the audience interact with the large projection screen on stage via SMS while also donating money towards Child’s Play charity. The organization, with Aerva’s help, will benefit Boston Children’s Hospital. Continue reading
Maybelline NY takes girls from Russia to NY in a flicker of eyelashes in a new online-campaign by Grape Moscow, involving interactive promotion on a Times Square billboard.
The Maybelline NY campaign, carried out by Russian interactive agency Grape, kicked off with a Times Square takeover event on April 2nd. and will continue through April 15. During this time, ordinary girls are invited to submit their photos, to get featured on the billboard in Times Square, be voted for by New Yorkers, and win a trip to NY.
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The MPV Marketing at Retail Show 2012 organized by REED Exhibitions featured Aerva’s streaming Twitter application as part of an effort to keep audience engaged, between sucessive conferences, with interactive social media throughout the event. Aerva also had much to show for its interactive point-of-sale applications for digital screens involving QR codes, Pic2Screen, and Mobile Coupons.
With Aerva, brands develop new relationships with their customers! Continue reading
Taco Bell leveraged Aerva’s software platform, AerWave, for social media and digital out-of-home to launch new product Doritos Locos Tacos. Aerva’s Platform provides real-time, moderated tweets with many metrics and fraud detection. The most appropriate tweets are shown on two digital billboards, in Times Square and on Sunset Blvd, after receiving user’s permissions. Continue reading
OnDemand 2012 is where the top Internet companies disrupting the enterprise square off with the incumbent players pioneering cloud computing and SaaS. This two day executive event featured high-level debates on how the Internet is disrupting how companies—from small businesses to large enterprises—create, store, distribute, analyze, and take advantage of their mission-critical data. OnDemand also showcases the top entrepreneurial CEOs who are revolutionizing the way the enterprise is radicalized by the Internet. The conference featured Aerva’s popular applications Pic2Screen, Streaming Twitter, and Poll2Screen all running on the AerWave platform.
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