The Cincinnati Center City Development Corporation (3CDC) had the charter to revitalize Cincinnati’s downtown as the economic, cultural and civic heart of the city. A critical element of the $42 million revitalization was a complete facelift of Fountain Square, a city square and pedestrian zone.

3CDC wanted to make Fountain Square a welcoming and multi-use public venue. Thus they installed a large 42′ x 24′ LED display on top of the Macy’s department store building, which anchors the city backdrop to the square. 3CDC was looking for an all-encompassing software and network managemenet solution that allowed the LED board to be used in many different ways 24×7, for concerts, community messaging, advertising and also for fun and games.
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