Roundstone TV, a media company in Ireland, wanted to create a network of high value pubs around Dublin, Ireland and build a business for advertising during sporting events at these pubs. While the televised games (soccer, Gaelic football, rugby) aired, the pubs would show the TV feed. However, during breaks, all or a portion of the screen would be used to promote the local pub or its advertising partners, as well as allow pub patrons to play a number of competitions using their mobile phones.
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Kennywood Entertainment owns 4 theme parks in the Pittsburgh, PA area and wanted to open the 2007 season with an interactive display network deployed at 3 of the parks. Kennywood wanted to make sure that they could support any kind of content, especially Flash, and even images or videos submitted by the park visitors. There was also a requirement to support advertising and sponsorship on the system.
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