Better Presentations with Poll2Screen

Wired Magazine’s Freemium Long-Tailer Chris Anderson led an interactive presentation about the new Tablet Computers with the audience at the 4A’s Transformation 2010 conference today. They used Aerva’s mobile phone Poll2Screen service (and other interactive applications mentioned here on the 4As Blog) to listen to the community and react accordingly.Here is a short video that demonstrates how to use polling technology to interact with the audience for a better presentation–see how Chris incorporates the live vote results. Ironically, Chris did not agree with the Advertising Industry executives in the room.

Chuck Porter of Crispin, Porter, Bogusky introduces an Aerva - powered audience Poll2Screen to allow Chris to listen, assess, and react for a more relevant “conversation.”All participants got a custom text-back message thanking them for the vote, which provides further branding and sponsorship.

As you can see above, the room voted that hardware like the iPad is going to be hot in a decade… and be “just” another distribution channel. Chris and his crack evaluation team at Wired think your “personal cloud” of info will change the “face” of media creation and consumption, much faster.

(Special thanks to Lance and the team at Stillwell Partners for their usual guidance and inspiration.)

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