Valeo engaged visitors to its annual TechDays Event for two of its largest customers by using Aerva’s interactive Racetrack mobile gaming application on HD displays.
Valeo SA designs, manufactures, and sells components, integrated systems, and modules for automobile sector worldwide. The Paris-based company was founded in 1923 and is member of the CAC Next 20 companies. Valeo employs 61,400 in 120 production sites, 61 Research & Development centers and 10 distribution platforms in 27 countries. In 2010, Valeo had revenues of €9.6B.
O’Services, a French system integrator renown for interactive applications, installed screens for TechDay visitors. Aerva’s Racetrack application integrated users’ answers input from iPads in real-time and moved users’ cars around a virtual racetrack. The user engagement was heightened by the use of tablets, QR codes and Aerva’s Poll2Screen widget for interactive competition.
A World Rally Championship driver was there to support the Valeo event and signed autographs.
Aerva’s software platform, AerWave, is used by many global companies to engage users across multiple media channels. In addition, many interactive widgets from Aerva like the Racetrack widget, engages audiences across multiple channels, including social media, mobile, microsites, and more.