Combined Solution Provides Brands New Ways to Engage Users in World’s Most Famous Square
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No place on the planet offers experiences quite like Times Square which offers intense digital engagement on outdoor digital displays. Aerva and Clear Channel Spectacolor launch an ongoing campaign of Aerva’s Picture-to-Screen technology that Aerva first introduced in Times Square to Spectacolor’s client, Kodak, four years ago. Since then the two companies have collaborated on a number of interactive campaigns for a number of brands, giving them the opportunity to connect with end users through the Spectacolor billboards and Twitter, Facebook, photos and other User Generated Content (UGC). The companies have worked together to produce campaigns for Beats by Dre, Glidden Paints, Kodak, Maybelline New York, Mini Cooper, Taco Bell and others.
Aerva’s platform and various applications will allow users that are passing by in Times Square and those that are looking to interact with the Spectacolor’s screens themselves using their mobile devices or social media handles. Aerva is driving two of Spectacolor’s digital displays in Times Square with Picture-to-Screen application, which allow users to send an image via email to firstname.lastname@example.org and optionally put a short caption on the Subject Line of the email. Aerva technology will allow the moderator to filter all user-generated images and text before sending it to the digital displays. The service will be receiving users’ images continuously, but will be shown on the two Spectacolor billboards a few times per hour.
“Aerva offers a flexible, complete solution, with world-class experience in executing complicated campaigns flawlessly. When clients have a specific request, Aerva can mold their platform and solution to fit the needs. We have to be spot on with costs and timing and Aerva is great at responding to both. The collaboration on Picture-to-Screen is an ongoing campaign to showcase brands, agencies and end-users what is possible in Times Square and beyond,” explained Mike McGraw, VP Creative and Marketing Services, Clear Channel Outdoor – Spectacolor Division.
The digital-out-of-home display (DOOH) market has shifted drastically in the past 3 years. Where once social interaction and customer engagement was seen as a novel approach, today it is a necessity. Aerva and Spectacolor offer a full solution for integrating social media and UGC into digital displays. Aerva provides the hardware, software platform, Picture-to-Screen widgets and tools, and monitoring: everything needed to provide a seamless experience for brands looking to engage customers.
Powerful Tools for Digital Signage
Aerva’s core products provide marketers and advertisers with a simple interface for creating and managing programming on digital screens, no matter their size. Because Aerva is cloud-based and connects the screens to the Internet, marketers can make changes on the fly and apply Aerva widgets to run programs ranging from providing news and weather to running live surveys, displaying tweets and digital photos.
“Reliable, full-platform offerings are core to what we develop at Aerva,” said Sanjay Manandhar, CEO, Aerva. “Our goal is to provide brands with the best possible way to connect their consumers with digital displays, mobile and social media. Working with Spectacolor, we can offer those solutions in the most exciting, impactful locations.”
A Sample Campaign
With Spectacolor and Aerva, brands have the opportunity to engage consumers on a scale and at a visibility once thought unattainable. The flexible platform offers advertisers and marketers technical support as well as the opportunity to:
- Incorporate UGC into world-class displays in Times Square
- Engage customers directly despite a crowded, competitive marketplace, both on the screens and online
- Gain full campaign support from concept development
- Measure the results through an advanced metrics dashboard.
About Clear Channel Spectacolor
Clear Channel Spectacolor is the US market leader in spectacular sign displays and a division of one of the world’s leading outdoor advertising company, Clear Channel Outdoor (NYSE: CCO), which has close to one million displays in over 50 countries across 5 continents. Offering innovative out-of-home marketing resources in major pedestrian destinations such as Times Square and The Las Vegas Strip, Clear Channel Spectacolor’s inventory includes: spectacular billboards, time-based video screens, wallscapes, sky murals, unique ad panels and experiential marketing events. In-house creative services and start-to-finish project management assist marketers in producing high-impact executions for a growing on-the-go audience. Spectacolor was established in 1976. More information may be found by visiting www.clearchannelspectacolor.com
Aerva enables real-time interactivity between mobile, social media applications and digital display networks, whether those are outdoor, place-based or enterprise. Aerva platforms offer a suite of software and services for creating, managing, delivering compelling content and experiences across digital media channels. Find Aerva online at http://www.aerva.com
Contact: Jeannette Hon
(877) 777-9910 x91