Clear Channel Outdoor (NYSE:CCO), in partnership with Aerva (www.aerva.com), demonstrated how out-of-home (OOH) media has transformed itself from traditional billboards to an even more powerful and engaging medium for brands to use in reaching consumers.
Clear Channel Outdoor — Boston hosted a VIP event at One Financial Center in Boston, overlooking Boston’s South Station which is home to multimedia and digital solutions from CCO. At the event, a CCO photo booth let Boston’s marketing VIPs capture “selfies.”
CCO’s Cambridge-based partner, Aerva, displayed the selfies on South Station’s digital screens with their Pic2Screen application. This demonstration illustrates how marketers can engage consumers through out-of-home creative in real time to create or deepen a brand relationship.
Boston’s digital media thought-leaders were invited to witness how digital out-of-home media has become a true broadcast medium with dynamic digital and mobile integration capabilities, along with the ability to provide measurement and strategic insights. Clear Channel Outdoor-Boston has been the official advertising media provider for South Station, one of Boston’s two busiest transit hubs, since January 2014.
The South Station media portfolio represented by Clear Channel Outdoor includes 75 impactful ad displays and two captivating digital screens all positioned to deliver immersive brand experiences to the nearly 4 million visitors who pass through South Station each month.
Aerva’s cloud-based digital display management software, AerWave, has been employeed by CCO for digital screen activations with advertisers at South Station. This platform helps CCO manage, measure and integrate real-time data and interactive content into brand campaigns.