MediaPost created the Digital Out-of-Home Awards to honor the most innovative and effective advertisements in digital-out-of-home media with Aerva taking home the award for its Taco Bell Interactive DOOH campaign for a very successful product launch of Cool Ranch Doritos Locos Tacos. AerTweet by Aerva allowed users to tweet photos with #CoolRanchDLT and either #Wow or #Duh when tasting Cool Ranch tacos.
Aerva’s technology drove the digital billboard in Times Square where user’s submissions were displayed after Aerva’s moderation engine approved the pictures, tweets and avatars. Users receive a shareable Digital Keepsake image as well as a link to a Gallery of Keepsakes.
By the time a Digital Out-of-Home Awards entry reaches the winner’s circle, it has survived two rounds of judging.
The judging panel consists of experts from the fields of advertising, marketing, digital technology and outdoor media.
President & General Manager, Spectacolor & Malls, ClearChannel Outdoor
President & CEO, Digital Place-based Advertising Association (DPAA)
SVP Creative Innovation, MRM
President, National CineMedia (NCM)
Chief Creative Officer, Huge
CEO & President, Outdoor Media Group, Outdoor Media Alliance, Outdoor Imaging
President US, Kinetic Worldwide
Founder, Oppenheim Media Consulting
Chief Strategy Officer, Protagonist
Founder & CEO, Sub Rosa
CEO USA, Rapport Worldwide
Patrick O’ Hare
SVP, Head of Strategy, Carat USA
CEO, Big Bang
Stephen J. Freitas
Chief Marketing Officer, Outdoor Advertising Association of America
Principal, Olympic Media Consultancy