AlwaysOn and Aerva teamed up to provide real-time, interactive applications to involve attendees at OnMedia NYC 2012 at Time Warner Center, NYC.
OnMedia is where cutting edge of Madison Avenue meets the best of the Global Silicon Valley, making it the perfect event to utilize Aerva’s interactive Digital Out-of-Home technologies. The conference featured Aerva’s popular applications Pic2Screen, Streaming Twitter, and Poll2Screen all running on the AerWave platform.
Pic2Screen allowed attendees to send in their photos by email during the event to be shown on the large screens along with a caption that they submitted—all images were moderated using Aerva’s moderation engine to filter out inappropriate content. Poll2Screen is a SMS polling application that allows users to text message their votes and see the results in real-time.
The most popular application of the event was Aerva’s streaming Twitter widget which showcased the latest tweets with #OnMedia hashtag, allowing everyone to comment on the presentations and have their own dialog throughout the conference.
The two day executive event featured New York’s power players and top digital media CEOs, who engage in high-level debates on how the Internet is disrupting the world of media, marketing, advertising, and branding. OnMedia also showcased the emerging entrepreneurial CEOs who are revolutionizing the way media is being created, distributed, consumed, and analyzed.