The Ogilvy Digital Labs proudly presented “The Battle of the Mobile Social Networks.” This event had popular mobile social platforms battling head-to-head as the audience watched and weighed in on through the Twitter feed provided by Aerva’s AerChannel digital signage platform.

Moderator Maria Mandel, Exec. Dir of Ogilvy’s Digital Innovation & Digital Lab said “I’ve been getting a bunch of messages saying that one of the best things about the event was Aerva’s Twitter Widget.”

A recent forecast by Borrell Associates says that location-based mobile spending overall will reach $4 billion by 2015, up from just $34 million last year.

Brands (and some agencies) are catching on to Mobile… Thanks to nifty phones and competition to make better Apps.

When: Friday, May 7th from 2-3pm

Where: Ogilvy Theater
Who:
•  Naveen Selvadurai: Co-founder of Foursquare
•  Brian Marciniak: VP of Global Business Development Loopt
•  Lawrence Coburn: CEO of DoubleDutch
•  Nihal Mehta: CEO & Founder of Buzzd
•  Rob Lawson: Co-founder of BrightKite